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Results: 1 - 10 of 10
Golf Equipment / New Stuff

Star Wars headcovers: May the course be with you

By John Strege We're not sure when headcovers made the transition from functional to fanciful, but clearly they're no longer used simply to prevent woods from getting dinged. Headcovers these days are often reflections of...
Tuesday, 12/18/2012 at 12:17PM
Golf Equipment / Hot List 365

Golf Town buys Golfsmith for $96 million in retail mega-merger

Mergers, acquisitions and consolidation have been a part of the headlines on the golf manufacturing side in recent weeks, but now the golf retail space is getting in on the game and in a big...
Monday, 5/14/2012 at 8:21AM
Golf Equipment / New Stuff

Couples to wear limited-edition Ecco shoe at Masters

Fred Couples created a stir, indeed, helped launch a revolution, at the 2010 Masters when he wore Ecco Street Premiere shoes, sans socks. Hybrid golf shoes since have become popular across a variety of...
Tuesday, 4/3/2012 at 9:01AM
Golf Equipment / Hot List 365

Callaway Golf issues recall on GPS device

Callaway Golf began contacting retailers and consumers today to announce that it was issuing a voluntary recall of its latest GPS device, the uPro MX. The company cited "technical challenges" in the rollout of the new...
Monday, 8/1/2011 at 8:00PM
Golf Equipment / Hot List 365

The secret benefit of fitting? More shirts, hot dogs

Yes, we've been championing the cause for clubfitting and clubfitters as the game's most important technology. We believe the real opportunity for average golfers to fundamentally change their performance comes from a properly fit set...
Wednesday, 2/23/2011 at 4:12PM
Golf Equipment / Hot List 365

Video: A Whiteout event in NYC

NEW YORK -- There are promotions and then there are promotions. Today's "Whiteout" event touting TaylorMade's white R11 and Burner SuperFast 2.0 drivers definitely fell into the latter category. The event, which took place at Golfsmith...
Tuesday, 2/15/2011 at 5:05PM
Golf Equipment / Hot List 365

Golfsmith hoping for TaylorMade blizzard in NYC

You cannot market golf clubs the way you used to. Or at least that's one explanation for why Golfsmith is building a driving range in the middle of a Manhattan street next week.Golf's leading retail...
Tuesday, 2/8/2011 at 7:35PM
Golf Equipment / Hot List 365

Golf's version of Midnight Madness

It's not like TaylorMade hasn't had a big driver launch before, but the company's latest adjustable driver, the R11, is going one route no one in golf has seen before. In a scenario usually seen in...
Thursday, 2/3/2011 at 7:00PM
Golf Equipment / Bomb & Gouge

Golfsmith and MacGregor will focus on contemporary classic

News came this week that one of golf’s historically iconic brands (and one that has struggled mightily to be relevant in recent years) has found a new source of energy. MacGregor, a 112-year-old brand that...
Friday, 5/22/2009 at 11:46AM
Golf Equipment / Bomb & Gouge

Marketing for Dummies

BOMB: Hey buddy, while you were off vacationing in Maine, I was getting calls from my friends asking me what I thought of the Golfsmith promotion in which they are offering a FULL refund on...
Monday, 3/23/2009 at 2:59PM
Results: 1 - 10 of 10

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