golf datatech

golf datatech

Results: 1 - 10 of 16
Equipment

Best ever April in golf ball sales, the one category that drives the whole industry

The April monthly sales reports from golf industry researcher Golf Datatech show positive signs for revenue, especially in the one category that might best reflect the health of the game: golf balls.Overall sales of golf...
Friday, 5/22/2015 at 10:18AM
The Loop

Note to Twitter: golf business can't be summarized in 140 characters

It gets very easy to miss the point and overreact, and the golf industry seems more a victim of this in the media than maybe even Hillary Clinton.Once again, it seems too easy for some...
Thursday, 4/23/2015 at 5:15PM
News & Tours

Serious golfers are watching the women more on TV than the old guys

Bolstered by major wins from young stars Lexi Thompson and Michelle Wie and an dramatic player-of-the-year race to be decided between Stacy Lewis and Inbee Park this week at the season-ending CME Group Tour...
Thursday, 11/20/2014 at 8:27AM
Gear & Equipment

How do you shop for golf clubs? Study says it depends on your handicap

By Mike Stachura There's more that separates a high-handicap player from a low-handicapper than just score. New research from Golf Datatech suggests the way they shop for equipment is different, too. The study of...
Thursday, 7/24/2014 at 2:59PM
Gear & Equipment

Who is more likely to sway you to buy a driver, a club pro or a tour player?

By Mike Stachura Tour pros may get big endorsement deals from equipment manufacturers, but when it comes to who influences consumer decisions about the clubs they buy, it's the club pro who matters more....
Friday, 6/27/2014 at 10:52AM
Gear & Equipment

Golfers are a loyal lot, particularly when it comes to their golf ball

By Mike Stachura There are 1,308 balls on the USGA's conforming list, but a Golf Datatech study suggests despite all the alternatives, most consumers aren't interested in switching what they play. The firm's semi-annual...
Wednesday, 5/21/2014 at 3:01PM
Gear & Equipment

Study finds consumers are more aware of the tech behind counterbalanced putters

By Mike Stachura It's not clear how popular counterbalanced putters might become, but the latest research from Golf Datatech on golfers' attitudes shows there's certainly more awareness of the technology. While many major manufacturers...
Friday, 5/16/2014 at 9:33AM
Gear & Equipment

Survey says golfers are looking for accuracy over distance when buying drivers. Does that surprise you, too?

By Mike Stachura Nothing seems to get golfers' attention more than hitting it longer off the tee. The driver remains the most sought-after purchase, but new research on serious golfers' attitudes from Golf Datatech...
Saturday, 5/10/2014 at 9:18AM
Gear & Equipment

We know you want to buy new clubs. We even have a study that proves it

By MikeStachura It might have been a long winter, but that hasn't chilled interest in new clubs. Golf Datatech's semiannual study of golfers' attitudes suggests an enthusiasm to buy. A survey of 1,000 serious...
Saturday, 4/26/2014 at 9:32AM
Equipment

Golf Datatech: Iron sales stay positive in March

By Mike Stachura The first batch of the March retail reports from golf industry research firm Golf Datatech are out, and while the numbers for golf balls and metalwoods reflect the sluggish start to the...
Wednesday, 4/23/2014 at 5:45PM
Results: 1 - 10 of 16
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