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golf datatech

golf datatech

Results: 1 - 10 of 13
Gear & Equipment

How do you shop for golf clubs? Study says it depends on your handicap

By Mike Stachura There's more that separates a high-handicap player from a low-handicapper than just score. New research from Golf Datatech suggests the way they shop for equipment is different, too. The study of...
Thursday, 7/24/2014 at 2:59PM
Gear & Equipment

Who is more likely to sway you to buy a driver, a club pro or a tour player?

By Mike Stachura Tour pros may get big endorsement deals from equipment manufacturers, but when it comes to who influences consumer decisions about the clubs they buy, it's the club pro who matters more....
Friday, 6/27/2014 at 10:52AM
Gear & Equipment

Golfers are a loyal lot, particularly when it comes to their golf ball

By Mike Stachura There are 1,308 balls on the USGA's conforming list, but a Golf Datatech study suggests despite all the alternatives, most consumers aren't interested in switching what they play. The firm's semi-annual...
Wednesday, 5/21/2014 at 3:01PM
Gear & Equipment

Study finds consumers are more aware of the tech behind counterbalanced putters

By Mike Stachura It's not clear how popular counterbalanced putters might become, but the latest research from Golf Datatech on golfers' attitudes shows there's certainly more awareness of the technology. While many major manufacturers...
Friday, 5/16/2014 at 9:33AM
Gear & Equipment

Survey says golfers are looking for accuracy over distance when buying drivers. Does that surprise you, too?

By Mike Stachura Nothing seems to get golfers' attention more than hitting it longer off the tee. The driver remains the most sought-after purchase, but new research on serious golfers' attitudes from Golf Datatech...
Saturday, 5/10/2014 at 9:18AM
Gear & Equipment

We know you want to buy new clubs. We even have a study that proves it

By MikeStachura It might have been a long winter, but that hasn't chilled interest in new clubs. Golf Datatech's semiannual study of golfers' attitudes suggests an enthusiasm to buy. A survey of 1,000 serious...
Saturday, 4/26/2014 at 9:32AM
Equipment

Golf Datatech: Iron sales stay positive in March

By Mike Stachura The first batch of the March retail reports from golf industry research firm Golf Datatech are out, and while the numbers for golf balls and metalwoods reflect the sluggish start to the...
Wednesday, 4/23/2014 at 5:45PM
Gear & Equipment

Golf Datatech explores connection between U.S.-Japan golf retail markets

By Mike StachuraJapan and the U.S. are more similar golf markets than originally thought. Those are the initial findings of the first joint study of the U.S. and Japan golf-retail industries. Golf Datatech, which has been...
Wednesday, 1/22/2014 at 3:01PM
Gear & Equipment

Late-season iron sales up

By Mike StachuraThe golf industry's sales numbers for the full year 2013 are still a few weeks away from being released, but it already has been a resurgent year for iron sales. November numbers continued that trend,...
Tuesday, 1/14/2014 at 9:38AM
News & Tours

Phil The Thrill: Mickelson's popularity is unmatched

By Mike Stachura Goodtouch: "Serious" golfers respond to Lefty. No. 1 Tiger Woods holds a big lead over No. 2 Adam Scott and No. 3 Phil Mickelson in the World Golf Ranking, but "serious"...
Thursday, 10/31/2013 at 12:42PM
Results: 1 - 10 of 13

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July 28, 2014

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