Sneak Peek: Masters Style Preview

April 2014
Golf Digest's Mr. Style, Marty Hackel, previews what tour pros will be wearing at Augusta
Rory Mcilroy masters scripting

Rory McIlroy (Nike)

Nike recognizes that building a brand is as important, if not more, than selling individual product. Having Rory wear the same-styled shirt in four different color patterns is an excellent approach. I bet if we flashed you this shirt a week after the Masters, you'd identify it as one that was worn by Rory. And to Nike, that's a success.
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