The Masters is not only the first major, but also the first significant opportunity for players to showcase the major themes that apparel companies want to communicate for the upcoming golf season. What we saw is a lot of color, a lot of bright, strong statements with a heavy does of neon. We saw an alarming number of white belts, which we think is tired and overplayed. And we confirmed that the trend of hybrid (non-cleated) footwear is definitely here to stay. Here are our hits and misses from Augusta.