Golf Digest editors picks
The Golf Digest 50

Money Flows Up

Off-course deals funnel more than $400 million to the game's biggest stars

March 2013
Tiger Woods

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How we did it: On-course income for 2012 includes all money earned on the PGA Tour and the five international tours (Japan PGA, PGA European, Australasian, Southern Africa, Asian) and the Champions Tour, LPGA Tour, Ladies European Tour and the Japan LPGA. It also includes unofficial money won in nontour events.

Off-course income includes estimates of all money earned from endorsements, bonuses, appearance fees, corporate outings, speaking engagements, licensing fees (video games, trading cards, etc.), course architecture, books, instructional videos and businesses that capitalize on a person's status as a player, such as product lines including clothing, wine and turfgrass.

Investment income is not included.

Dustin Johnson

20. Dustin Johnson

SKINNY: A nice bump up in his TaylorMade equipment deal in 2012 combined with a distinctive persona make DJ a valuable endorsement partner who will spike up greatly with a major championship.
2012 RANK: 17 ON COURSE: $4,269,527 OFF COURSE: $4,500,000 TOTAL: $8,769,527
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The Rest of the GOLF DIGEST 50

21. Padraig Harrington

2012 RANK: 18 | ON COURSE: $2,725,612 | OFF COURSE: $6,000,000 | TOTAL: $8,725,612

22. Davis Love III

2012 RANK: 24 | ON COURSE: $1,523,919 | OFF COURSE: $7,000,000 | TOTAL: $8,523,919

23. Keegan Bradley

2012 RANK: 26 | ON COURSE: $5,003,646 | OFF COURSE: $3,500,000 | TOTAL: $8,503,646

24. Hunter Mahan

2012 RANK: 28 | ON COURSE: $4,852,043 | OFF COURSE: $3,500,000 | TOTAL: $8,352,043

25. Matt Kuchar

2012 RANK: 15 | ON COURSE: $4,631,428 | OFF COURSE: $3,500,000 | TOTAL: $8,131,428

26. Ian Poulter

2012 RANK: 38 | ON COURSE: $4,452,452 | OFF COURSE: $3,500,000 | TOTAL: $7,952,452

27. Zach Johnson

2012 RANK: 39 | ON COURSE: $5,057,244 | OFF COURSE: $2,500,000 | TOTAL: $7,557,244

28. Fred Couples

2012 RANK: 33 | ON COURSE: $1,735,794 | OFF COURSE: $5,750,000 | TOTAL: $7,485,794

29. Nick Watney

2012 RANK: 23 | ON COURSE: $4,923,575 | OFF COURSE: $2,500,000 | TOTAL: $7,423,575

30. Jason Dufner

2012 RANK: NR* | ON COURSE: $5,899,586 | OFF COURSE: $1,500,000 | TOTAL: $7,399,586

31. Nick Faldo

2012 RANK: 34 | ON COURSE: $41,000 | OFF COURSE: $7,250,000 | TOTAL: $7,291,000

32. K.J. Choi

2012 RANK: 13 | ON COURSE: $1,055,492 | OFF COURSE: $6,000,000 | TOTAL: $7,055,492

33. Webb Simpson

2012 RANK: 16 | ON COURSE: $4,441,758 | OFF COURSE: $2,500,000 | TOTAL: $6,941,758

34. Steve Stricker

2012 RANK: 29 | ON COURSE: $3,892,521 | OFF COURSE: $2,500,000 | TOTAL: $6,392,521

35. Tom Watson

2012 RANK: 25 | ON COURSE: $195,739 | OFF COURSE: $6,000,000 | TOTAL: $6,195,739

36. Colin Montgomerie

2012 RANK: 35 | ON COURSE: $176,895 | OFF COURSE: $6,000,000 | TOTAL: $6,176,895

37. Retief Goosen

2012 RANK: 42 | ON COURSE: $1,399,410 | OFF COURSE: $4,650,000 | TOTAL: $6,049,410

38. Rickie Fowler

2012 RANK: NR* | ON COURSE: $3,510,459 | OFF COURSE: $2,500,000 | TOTAL: $6,010,459

39. Charl Schwartzel

2012 RANK: 30 | ON COURSE: $3,545,328 | OFF COURSE: $2,450,000 | TOTAL: $5,995,328

40. Camilo Villegas

2012 RANK: 36 | ON COURSE: $553,359 | OFF COURSE: $5,000,000 | TOTAL: $5,553,359

41. Bo Van Pelt

2012 RANK: NR* | ON COURSE: $3,971,380 | OFF COURSE: $1,500,000 | TOTAL: $5,471,380

42. Carl Pettersson

2012 RANK: NR* | ON COURSE: $4,136,156 | OFF COURSE: $1,250,000 | TOTAL: $5,386,156

43. Ai Miyazato

2012 RANK: NR* | ON COURSE: $1,384,977 | OFF COURSE: $4,000,000 | TOTAL: $5,384,977

44. Paula Creamer

2012 RANK: 50 | ON COURSE: $875,574 | OFF COURSE: $4,500,000 | TOTAL: $5,375,574

45. Bernhard Langer

2012 RANK: NR* | ON COURSE: $2,824,541 | OFF COURSE: $2,500,000 | TOTAL: $5,324,541

46. Darren Clarke

2012 RANK: 20 | ON COURSE: $276,187 | OFF COURSE: $5,000,000 | TOTAL: $5,276,187

47. Branden Grace

2012 RANK: NR* | ON COURSE: $3,522,152 | OFF COURSE: $1,500,000 | TOTAL: $5,022,152

48. Yani Tseng

2012 RANK: 46 | ON COURSE: $1,515,159 | OFF COURSE: $3,500,000 | TOTAL: $5,015,159

49. Miguel A. Jimenez

2012 RANK: 43 | ON COURSE: $900,058 | OFF COURSE: $4,000,000 | TOTAL: $4,900,058

50. Tom Lehman

2012 RANK: NR* | ON COURSE: $3,106,231 | OFF COURSE: $1,750,000 | TOTAL: $4,856,231

NR: Not ranked among the Golf Digest 50 in February 2012.
SOURCES: Figures for the list were compiled through Golf Digest interviews with agents, players, executives of companies involved with endorsements, industry analysts and through the official money lists of the professional tours.

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