Off-course endorsements require more time and effort from players, but many are still doing quite well
Tiger WoodsSKINNY: Because of injury and scandal, down 50% from the $122 million he earned in 2009 but still the leader for all nine years of the GD 50.2011 RANK: 1 ON COURSE: $2,067,059 OFF COURSE: $62,000,000 TOTAL: $64,067,059View this player's stats
Phil MickelsonSKINNY: Lefty remains one of the best-liked players among fans, making him an extremely valuable endorsement partner.2011 RANK: 2 ON COURSE: $3,991,564 OFF COURSE: $38,000,000 TOTAL: $41,991,564View this player's stats
Arnold PalmerSKINNY: The only person on the list to make no money on the course. At the age of 82, he is still The King of Cash.2011 RANK: 3 ON COURSE: $0 OFF COURSE: $36,000,000 TOTAL: $36,000,000
Jack NicklausSKINNY: The design business keeps the Golden Bear among the top five. He is the elder statesman of the game right now and, like Palmer, will always have value.2011 RANK: 5 ON COURSE: $155,000 OFF COURSE: $28,800,000 TOTAL: $28,955,000
Greg NormanSKINNY: The most successful businessman ever among ex-players: Design, wine, turf grass, clothing -- the Shark logo is everywhere.2011 RANK: 4 ON COURSE: $75,118 OFF COURSE: $22,750,000 TOTAL: $22,825,118
Luke DonaldSKINNY: Won an astonishing $13.2 million on the golf course; Being a global player -- he led both the PGA Tour and European Tour money list -- enhances his marketing value.2011 RANK: 10 ON COURSE: $13,183,497 OFF COURSE: $8,500,000 TOTAL: $21,683,497View this player's stats
Ernie ElsSKINNY: The Big Easy also is a globetrotter with bases in both the U.S. and South Africa, and a wide variety of business interest, including wines.2011 RANK: 7 ON COURSE: $1,409,442 OFF COURSE: $17,000,000 TOTAL: $18,409,442View this player's stats
Gary PlayerSKINNY: Course design, event management, speaking engagements and other activities keep the third of The Big Three in the top 10. The first of the globetrotting golfers.2011 RANK: 8 ON COURSE: $14,486 OFF COURSE: $16,000,000 TOTAL: $16,014,486
Sergio GarciaSKINNY: Another guy who is highly marketable on both sides of the Atlantic. Youthful, rough image sells. Imagine what he will be worth if he ever wins a major.2011 RANK: 11 ON COURSE: $3,601,441 OFF COURSE: $12,250,000 TOTAL: $15,851,441View this player's stats
Bill HaasSKINNY: That $10 million FedEx Cup bonus made his year. With it he led all players with $14.3 million in on-course money.2011 RANK: NR* ON COURSE: $14,354,785 OFF COURSE: $1,000,000 TOTAL: $15,354,785View this player's stats*Not ranked
Rory McIlroySKINNY: There is no ceiling on his value if he follows up on his U.S. Open win with another major this year. Another guy who hits the ATM's worldwide.2011 RANK: 24 ON COURSE: $8,174,832 OFF COURSE: $5,900,000 TOTAL: $14,074,832View this player's stats
Lee WestwoodSKINNY: Has been an endorsement favorite for almost two decades. Always in contention which means his many logos are always on TV.2011 RANK: 9 ON COURSE: $5,062,181 OFF COURSE: $7,100,000 TOTAL: $12,162,181View this player's stats
K.J. ChoiSKINNY: One of a dozen players who earned more than $5 million on the golf course. Also a marketing machine in his homeland of South Korea.2011 RANK: 33 ON COURSE: $5,210,147 OFF COURSE: $6,000,000 TOTAL: $11,210,147View this player's stats
Adam ScottSKINNY: His good looks sell, and the fact he had a bounce-back year with $4.3 million earned on the course moved him up from No. 20 last year.2011 RANK: 20 ON COURSE: $4,336,919 OFF COURSE: $6,500,000 TOTAL: $10,836,919View this player's stats
Matt KucharSKINNY: This guys cashes a check every time he tees it up, and usually a big one, earning $6.7 million on the course last year.2011 RANK: 1 ON COURSE: $6,724,343 OFF COURSE: $4,000,000 TOTAL: $10,724,343View this player's stats
Webb SimpsonSKINNY: All in, $9.6 million on the golf course. If he backs that up with another great year in 2012, the endorsement figure will grow considerably.2011 RANK: NR* ON COURSE: $9,567,934 OFF COURSE: $650,000 TOTAL: $10,217,934View this player's stats*Not ranked
Dustin JohnsonSKINNY: Another guy with the endorsement world at his feet if he can win a major. Won nearly $6 million last year without one.2011 RANK: 28 ON COURSE: $5,965,559 OFF COURSE: $3,950,000 TOTAL: $9,915,559View this player's stats
Padraig HarringtonSKINNY: Being a really nice guy with three major championships is a lucrative combination. Remains a valuable marketing tool even with an off year in 2011.2011 RANK: 12 ON COURSE: $1,299,425 OFF COURSE: $8,500,000 TOTAL: $9,799,425View this player's stats
Ryo IshikawaSKINNY: Ten pro wins at the age of 20 makes him one of the biggest endorsement earners in Japan. If he starts winning on other tours, the sky is the limit.2011 RANK: 26 ON COURSE: $1,598,444 OFF COURSE: $8,000,000 TOTAL: $9,598,444View this player's stats
Darren ClarkeSKINNY: Had fallen off the GD 50 last year, but a British Open victory has him back. Extremely charming at corporate functions enhances his value.2011 RANK: NR* ON COURSE: $2,541,194 OFF COURSE: $6,250,000 TOTAL: $8,791,194View this player's stats*Not ranked