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Gatorade Drops Woods
Sponsor becomes the latest to end its relationship with world's top golfer
February 26, 2010
NEW YORK -- Add Gatorade to the list of endorsement deals that Tiger Woods has lost.
A spokesperson for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer.
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."
The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.
Gatorade discontinued its Woods-brand drinks in November, a decision made before Woods' marital problems and infidelities became known.
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