Technology/Innovation factor: From interviews with each company, and by studying technical documents with our scientists, we consider whether the design is innovative and meaningful and how well the company explains its technology.
Other Hot List Slideshows: Technology | Performance | Value Factor | Buzz | Function
Hot List Category Leaders: Technology
STREET PRICE: $500
WEBSITE: callawaygolf.com
LOFTS
8.5 (LCG), 9, 9.5 (LCG), 10, 11, 13 HT
TECH STORY
The square shape helps improve heel-toe stability and crown-to-sole performance. A composite body and titanium cup-face provide design freedom for CG location. The LCG tour version is the latest addition (for lower spin), along with an interchangeable shaft-head system called I-Mix.
PLAYER COMMENTS
This is on the smaller side, but it works as well as the bigger ones. More maneuverable... When they say it will help you hit it straighter, they aren't lying."
HOT
You don't have to like square to appreciate the effort here, especially with the addition of a tour version and the mix-and-match head-and-shaft system.
NOT
If it's square, why not push the U.S. Golf Association moment-of-inertia limit? A $500 tag prices out a lot of people who need this technology.
WEBSITE: callawaygolf.com
LOFTS
8.5 (LCG), 9, 9.5 (LCG), 10, 11, 13 HT
TECH STORY
The square shape helps improve heel-toe stability and crown-to-sole performance. A composite body and titanium cup-face provide design freedom for CG location. The LCG tour version is the latest addition (for lower spin), along with an interchangeable shaft-head system called I-Mix.
PLAYER COMMENTS
This is on the smaller side, but it works as well as the bigger ones. More maneuverable... When they say it will help you hit it straighter, they aren't lying."
HOT
You don't have to like square to appreciate the effort here, especially with the addition of a tour version and the mix-and-match head-and-shaft system.
NOT
If it's square, why not push the U.S. Golf Association moment-of-inertia limit? A $500 tag prices out a lot of people who need this technology.
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