Function: In a judge's eyes, how well does the product serve its specific audience? How precisely does it meet the requirements of look and feel for its particular category? For example, does a super game-improvement iron meet the needs of its intended buyer?
Other Hot List Slideshows: Function | Performance | Buzz | Technology | Value
DRIVER: PING G10
STREET PRICE: $300
WEBSITE: pinggolf.com
LOFTS
7.5, 9*, 10.5*, 12*, 13.5* (*also available in draw version)
TECH STORY
Built on the platform of Ping's G2/G5 franchise, it features a taller, more stable face (for off-center-hit help) and a larger, weblike rear crown. The sloped crown and sole are designed to enhance energy transfer. Saved weight is moved to the sole to lower the CG.
PLAYER COMMENTS
"The copper color rocks. Near-perfect forgiveness. I heeled-and-toed them, and they still went straight... Firm, but it doesn't feel like a rock. You will hit it high."
HOT
This club is more subtly explosive than a handful of plastique in a can of Play-Doh. Bonus: The draw version is remedial without looking like it. A new computer-based fitting system is in development, too.
NOT
The one-time leader in fitting needs to upgrade to an adjustable fitting system.
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