CRITERIA

Our three judges cast the only votes in the Hot List selection, but we gather insight from three independent panels. The Scientists advise us on Innovation. Retailers assess Demand. Players evaluate Performance and Look/Sound/Feel. Our judges evaluated Hot List candidates in four areas.
1. PERFORMANCE (45%)
The utility of a product, or what happens to the ball when it's struck by the club.
2. INNOVATION (30%)
How a club's technology, including custom-fitting, advances the category.
3. LOOK/SOUND/FEEL (20%)
What the golfer experiences before, during and after impact.
4. DEMAND (5%)
The relative interest in a product and its reputation.
THE AWARDS
All judging is based on a 100-point scale.
GOLD products earned a score of 93 to 100.

SILVER products earned a score of 88 to 92.99.
THE RATINGS

THE RATINGS

The star ratings are meant to reflect the various levels of judges' scoring from Poor to Outstanding. Each star represents a scoring range, with a ½ star generally equal to the upper end of a particular range. For example, scores in the 93 to 96 range are represented by a star rating of ★ ★ ★ ★ ½
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