THE CATEGORIES
Our four judges evaluated candidates for the Hot List in four weighted criteria.
1. PERFORMANCE (45%)
What happens to the ball when it's hit by the club.
2. INNOVATION (30%)
How the club's technology advances the category.
3. LOOK/SOUND/FEEL (20%)
What the golfer experiences before, during and after impact.
4. DEMAND (5%)
The relative interest in a product and its reputation.
All judging is based on a 100-point scale.
GOLD products earned a score of 93 to 100.
SILVER products earned a score of 88 to 92.99.
For each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points.
GOLD products earned a score of 93 to 100.
SILVER products earned a score of 88 to 92.99.
For each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points.
THE RATINGS
The star ratings are meant to reflect the various levels of judges' scoring from Poor to Outstanding. Each star represents a scoring range, with a ½star generally equal to the upper end of a particular range. For example, scores in the 93
to 96 range are represented by
a star rating of ★ ★ ★ ★ ½
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