Hot List 2009: Look/Sound/Feel Category Leaders: Golf Digest

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Hot List: golfdigest.com

Hot List Category Leaders: Look/Sound/Feel

Look/Sound/Feel factor (20%): Exactly what it says. Our judges evaluated the relative excellence of the visual, auditory and tactile experience of using a particular club. The more the club resonates with our understanding of what a golf club should be, the higher the grade it receives.

Other Hot List Slideshows: Performance | Innovation | Look/Sound/Feel | Demand

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DRIVER: TITLEIST 909D2/909D3

STREET PRICE: $400
WEBSITE: titleist.com
LOFTS: 8.5, 9.5, 10.5, 11.5* (*D2 only)

TECH TALK: Two options in the all-titanium line include a deep CG in the D2 and a low CG in the D3. The more-forward CG in the 440 cubic-centimeter D3 promotes workability, and the 460cc D2's shallow face promotes forgiveness. A milled face insert has a thick center section in the shape of an inverted trapezoid to improve off-center hits.

PLAYER COMMENTS: (M) "They're getting closer to making a club for me; it really makes me look like a golfer." ... (M) "The prettiest driver I've seen. As long as any." ... (L) "Everything is consistently positive about this club."

HOT: An upgrade from where the company has been without departing from the Titleist milieu. The SureFit interchangeable fitting system gets high praise.

NOT: It's better at mitigating the lefts than it is at eliminating the rights.