(Getty Images photo)
By John Strege
How's this for incongruity? The founder of the most colorful brand in golf apparel went to a university called Brown.
Scott Woodworth, a graduate of Brown University and the Rhode Island School of Design, is also the chief designer for Loudmouth Golf and continues to deliver wildly colorful apparel, sometimes haphazardly so (see PGA Tour player Robert Gamez above sporting Loudmouth's Drop Cloth trousers at the Arnold Palmer Invitational recently).
The Drop Cloth is part of Loudmouth's new spring collection that also includes Bubblegum, Cupcakes, Pink Flamingos and Shagadelic Pink. "Each collection I create has something for everyone. Well maybe not everyone," Woodworth said in a news release. Truer words have never been spoken.
At any rate, Loudmouth Golf continues to make a colorful splash across golf. For instance, at the LPGA's Kia Classic recently, Thailand's Pornanong Phatlum and her caddie/brother wore matching Loudmouth Golf shorts.
It's just Morgan Pressel in Lilly Pulitzer.
The ubiquitous pink and green colors are signature Lilly Pulitzer and they match Pressel to a tee.
It's fitting that the 2007 Kraft Nabisco Champion would choose this event to announce he new clothing sponsorship.
Pressel who has been on tour since 2006 has always had lots of style, so in my view, Pulitzer and Pressel are a perfect match!
-- Marty Hackel
I stumbled upon an ad featuring sheets that are endorsed by the LPGA's Becky Morgan. Tour players, of course, take their endorsement money where they can find it, but sheets?
The company is Sheex, which touts its product as "the world's first luxury performance bed sheets." Sleep better, play better, it says. Hard to argue that one (though the contrarian might note that John Daly won two major championships at a time in his life when a good night's sleep wasn't always his first consideration).
Sheex' founders are two women with athletic backgrounds -- Susan Walvius, a former head coach of the women's basketball team at the University of South Carolina, and Michele Marciniak, an assistant coach at USC and a former WNBA player.
Promotional materials quote Cheri Mah of the Stanford Sleep Disorders Clinic: "Sleep is a significant factor in achieving peak athletic performance."
Sheex' technology story is that its fabric is breathable, allowing body heat to dissipate faster than it would with traditional cotton bedding. Sheex, the company says, features "breathability and heat-transport properties that standard cotton sheets cannot match, [and] are uniquely capable of promoting cool, comfortable - and therefore better - sleep."
Morgan isn't the only LPGA player endorsing Sheex. Diana D'Alessio is also on board as well as athletes from other sports (Houston Texans running back Ben Tate, among them).
Assuming the sheets work as advertised and contribute to a better sleep experience it can't hurt an athlete's performance. Even if they contributed nothing more to an athlete's performance, wouldn't they still be worth it?
-- John Strege
If you've been to a tour event, PGA or LPGA, it's likely that you've seen a pair of colorful sticks protruding, along with 14 clubs, from golf bags. In all likelihood, these are Tour Sticks, a simple but useful training aid that many tour players use, often as alignment aids.
"I was playing mini-tour events every now and then three, four, five years ago," said Shane Carlisle, who founded Tour Sticks. "I started seeing guys laying orange sticks on the ground."
Carlisle went to every golf shop in the Dallas Metroplex in search of them and came up empty. Eventually he asked someone where he got them. The answer: Home Depot.
"I thought this is a great idea," Carlisle said. "I can't believe no one is taking it to the golf industry."
Carlisle did, with remarkable success for so simple and inexpensive a device ($14.95, including two fiberglass sticks, a carrying tube and instructions on a variety of uses besides simply alignment purposes).
"I thought they'd be popular," he said, "but it would be hard to say I expected it to be this popular."
-- John Strege