Eyewear: New Stuff: Golf Digest

Bolle Bounty Photo V3.jpg

Bolle is a French company that opened for business in 1888 and added sunglasses to its line of products in 1956, but is a relative newcomer to golf-specific eyewear.

Its new Photo V3 Golf lenses marks the second generation of golf-specific sunglasses. The difference between it and the first generation is that the tint of the lenses was engineered specifically for golf and "really highlights the greens very well," company spokesman Jim Katz said, enhancing a golfer's abilitiy to see subtle their subtle contours.

Moreover the photochromic properties allow the lenses to change with the light, from bright to shady areas, to maximize visibility in any light condition.

The nine golf models range in price from $99.99 to $149.99. The Bounty Photo V3 shown above is priced at $139.99.

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Scheyden Mustang.jpg

West Coast Trends is better known for its Club Glove line of travel bags, but it also has a line of sunglasses called Scheyden Precision Eyewear that was developed by company founder and avid pilot Jeff Herold in response to his dissatisfaction with available eyewear for pilots.

Scheyden, named after Herold's son Scheyden, has morphed into a company that produces quality eyewear for golfers and other sportsmen, as well as pilots, the latter including the Air Force Thunderbirds. The company is introducing two new models, the Albatross and the Mustang (shown above), at the PGA Merchandise Show in Orlando in two weeks. They will have a suggested retail price of $309 to $349.

"It's obvious to anyone that vision is an itegral part of the game," Herold said in a news release. "By using the world's best materials, we've been able to create absolutely gorgeous glasses that reduce glare and allow golfers to see the thing they need to see to be better players."

The eyewear was designed by Herold and eyewear industry veteran Patrick Hussey. The technology includes "layers of magnesium hexaflouride, which diffuses ambient light and protects pupils from harsh reflections," the company said. The glasses also use a hydrophopic coating on the lenses to repel water or perspiration.

-- John Strege