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Related: Notable rules changes in golf
Mitch Ross, who calls himself "Deer Antler Man," runs S.W.A.T.S. (Sports With Alternatives To Steroids), the company that supplied the deer-antler spray Vijay Singh admitted this year to using. Singh was cleared of violating the PGA Tour's substance-abuse policy last week. Ross answers five questions from Mike Stachura.
Q: Did you understand the PGA Tour's ruling?
The tour ought to apologize to Vijay for its mis-education. If Vijay should have checked with the tour about antler velvet, then he should have checked with them about the steak and milk that's being served in the clubhouse at every tour event, too. I think in the end, Vijay will look like a hero because he did it the right way; he chose the right company. He didn't seek out illegal synthetics.
Q: How safe is this stuff?
It improves health, gets you off pain pills. Do you think Vijay would have spent nine grand on my protocol if I didn't know what I was doing.
Q: You believe you can help average golfers, not just elite athletes?
The weekend warrior is my best customer. The average protocol for a golfer to really improve his game and his body is $150 to $200 a month, $50 a week. What's that to a golfer?
Q: Has all this media coverage been good or bad for your business?
It's not going to be bad. Deer-antler spray is on its way to being vindicated. It has been vindicated in golf. Next is the NFL and MLB. They have to answer. But it is what it is. People shun what they don't understand.
Q: Do you offer a money-back guarantee?
I don't give a money-back guarantee because I've never had anybody want their money back. But there's a bunch of junky antler products out there. If you think a $30 bottle of antler spray is good, you're nuts. Just like in golf, you get what you pay for.
By Ashley Mayo

Some walkers think standard-size carry bags are too large. All these golfers need are a few pockets and enough room for a set of clubs. Ping's Moonlite ($90), a 2.5-pound bag, builds on its previous model, the Moon-Lite II. Improvements include double straps and a water-resistant belly, which is essential because the bag doesn't have a stand system, and golfers lay it on the ground between shots.
The Moonlite can accommodate 14 clubs and has a water-bottle slot, a pocket for balls, and an apparel pocket with a valuables pouch tucked inside. An adjustable standing strap locks perpendicular to the ground, making it easy for golfers to lift the bag without bending over. It comes in five colors.
As CEO of California apparel firm Travis Mathew, Chris Rosaasen oversees one of the cooler brands in golf. He takes five questions from Marty Hackel.
Q: What is your design process?
My goal when I start designing is having the Travis Mathew consumer be the guy that gets noticed for how he is dressed, not the guy who "stands out" for how he is dressed.
Q: How come you have so little color?
We very rarely use bright base colors. We use these colors for pops and details. I want a Travis Mathew consumer to be noticed upon second glance and have the person noticing realize the details and quality of the garment.
Q: Where do you start when you're selecting what to wear?
The top. It's what sets the tone for the look, and there are naturally many more options: colors, solids, stripes, patterns, etc. Next I look for a complementing bottom. It should be the easiest. If you have black, white, gray, and navy bottoms, you're good to go with just about any top. That said, it's possible to pair a nice basic top with a plaid or patterned bottom and make a nice statement.
Q: What about belts?
This is a place I feel people, especially golfers, go wrong. Drawing attention to your midsection when it's on the large side is not a good look. A loud belt when the rest of your outfit is already yelling isn't a good look, either.
Q: Any style "rules"?
The rule is to choose one item to set the tone and then let the other items complement it, not compete with it.
It happens virtually every week: Reports from PGA Tour reps, ads from manufacturers and tweets from golfers all offering claims that tour players are seeing significant distance gains. How is that possible, you ask, when drivers are either close to or at the legal limit for springlike effect?
One of the reasons is that despite the endless hours pros spend getting "dialed in" to their equipment, not all players have reached their maximum efficiency off the tee. One only needs to look at Tiger Woods as an example. Although much has been made of Woods' resurgence with the putter this year (and rightfully so), less well-known has been his improvement in "driving efficiency," a statistic that combines a player's carry efficiency (his carry distance divided by his clubhead speed) and total distance efficiency (total distance divided by clubhead speed).
Although hardly a measure of how good a driver of the ball a player is, driving efficiency does say whether you're getting the most out of your swing off the tee, something in past years Woods had not achieved. From 2007 (when the stat first became available) in years he has played enough to qualify for a ranking (2007, 2009, 2012), Woods' rank in driving efficiency was 166th, 159th, and 92nd. Entering the Arnold Palmer Invitational, Woods ranked 11th.
To max out distance, players need to get the best match with their driver, ball and launch conditions. The key to efficiency? Almost without exception it is a combination of high launch with low spin. The 21 players in the top 20 in total driving efficiency on the tour average 1.52 degrees more launch angle than the tour average (12.65 degrees compared to 11.13 degrees) and spin it 245 revolutions per minute less (2,376 to 2,621).
Related: Tiger's long road backWoods' stats speak to the importance of the launch angle/spin connection. In 2007 Woods was the epitome of a player whose launch conditions off the tee were the worst of both worlds as he combined a low launch (8.45 degrees) with high spin (3,343 rpm). This year Woods has a more desirable 11.76 degrees launch angle and a spin rate of 2,672 rpm. This has allowed him to maintain his length (300.3-yard average, a drop of just two yards from 2007), despite a loss of 4.5 miles per hour club- head speed during that same period.
Just because a player is efficient off the tee, however, does not necessarily mean they are long. Jin Park, Darron Stiles and Lee Williams, for instance, all rank among the top 20 in efficiency but average less than 275 yards per drive. Each, however, swings less than 107 miles per hour (the tour average is slightly above 113 mph) so they are getting the most out of what they have to work with. To do that most spend a lot of time looking at numbers, in an effort to find the right loft and shaft to produce the best result. Such work helped a player such as Park, whose swing speed is 104.42 mph, second slowest on tour. He found that a launch angle near 14 degrees with about 2,250 rpm of spin got him as much as he could out of his swing.
Conversely, there are several good players who are inefficient off the tee. Sergio Garcia, for example, is ranked 182nd (out of 183 players) in driving efficiency, the victim of a high spin rate. Freddie Jacobson (ranked 163rd), on the other hand, needs to boost his launch angle. His 7.78 degrees of launch is the third lowest on the PGA Tour.
Related: How Tiger's swing has changed
The reason for these numbers is not ignorance on the players' part, but rather a tradeoff they feel benefits their respective games. Garcia prefers the spin because he likes to work the ball. Jacobson prefers a more piercing trajectory over a high, arcing bomb.
As with all equipment decisions, you need to find the right balance for your entire game, not just the tee ball. But if you don't think you're getting the yardage you should from your driver, perhaps it's time to take a look at your own distance efficiency. You may not get the significant increases the ads claim, but you're likely to pick up a few yards.
JIM FURYK // Shopping for strokes
Orlando isn't exactly known for its great shopping, but that didn't prevent Jim Furyk from making a stop at the Edwin Watts Golf store on Turkey Lake Road (just a few miles from Bay Hill Club & Lodge) on Saturday of the Arnold Palmer Invitational to peruse the putter corral. After taking a look at several models, Furyk went to the checkout counter with an Odyssey Versa #1 Wide model.
The purchase smacked a little of deja vu for Furyk, who bought a used Yes! Sophia putter at Joe & Leigh's Discount Golf Pro Shop at Pine Oaks GC in South Easton, Mass., for $39 the week of the 2010 Deutsche Bank Championship. Furyk used that putter to win the Tour Championship as well as the FedEx Cup. Whether Furyk has similar success with this putter remains to be seen, but one thing is certain -- he did not get quite as good a deal on this flat stick. According to the store, Furyk paid "somewhere between wholesale and retail" for the club, but as part of an Odyssey promotion received a limited-edition Phil Mickelson putter cover with the purchase.
CALLAWAY HEX Chrome+
PRICE: $36/doz.
Designed to produce high ball speeds for mid to fast swing speeds, this four-piece ball has a fast inner core and dual-mantle layer to help minimize spin off the driver.
Among the many players changing putters at the Arnold Palmer Invitational was Rickie Fowler, who benched his Scotty Cameron by Titleist GoLo for an Odyssey Versa #7 mallet. Fowler had a good week on the greens, ranking sixth in strokes gained/putting en route to a T-3 finish. ... Phil Mickelson had a little less luck with his switch to a specially made Odyssey Versa #9 model. The club featured a Metal-X insert (which was black instead of silver), black shaft, milled alignment line on the flange with no paintfill and significant offset. After missing the cut, however, Mickelson said he would return to his Odyssey Black Series putter for the Shell Houston Open. ... Why did Karrie Webb have half her clubs with green Iomic grips and half yellow at the Kia Classic? Turns out green and gold are the traditional team colors of almost every Australian national sporting team and Webb wanted to show a little national pride.
By GolfDigest.com Staff
You'll probably never play like a tour player, but now there's at least a chance you can look and feel like one.
Mizuno Golf has launched a new ad campaign, dubbed "Play Famously," in which it is signing 12 "average everyday golfers" to contracts. The company will give these players everything a tour player would get, from a staff bag full of new clubs to clothes.
Lee Baughman was the first person to be selected and his treatment as a tour player went as far as to include a mock press conference documenting his signing alongside Luke Donald, Mizuno's top playing pro. Check it out:
For more information on how you can enter the contest, go to playfamously.com.
By Marty Hackel

The first time graphic designer Scott Woodworth wore the golf pants he'd designed for himself, he ran into his office landlord, who declared, "Those are the most obnoxious pants I've ever seen." (They featured Looney Tunes characters on a powder-blue background.) That was in the late '90s. Today Woodworth's Loudmouth Golf is, if not a fashion juggernaut, certainly a big force in golf apparel. It's sold in about 800 on- and off-course locations and has even spawned an imitator, U.K.-based Royal & Awesome.
Besides its trademark men's pants, familiar to anyone who has seen John Daly play in recent years, Loudmouth offers shirts, shorts and women's apparel, plus golf bags and other accessories through licensing deals. Pictured are Drop Cloth pants ($95), a Captain Thunderbolt shirt ($80) and a Paintball shirt ($80), which will be available this summer. I think they're great fun. More info.A member of the Big Ten champion Michigan State golf team in 2007, Holly Sonders has been part of the Golf Channel's "Morning Drive" team since January 2011. Here she handles five questions from E. Michael Johnson.
Q: You just joined with Cobra-Puma. What kind of input might you have on its apparel line?
I've already spoken to them about that. For the Puma logo on my apparel, I'd like sequins or some kind of stones and have that be my signature. Girls like bling, and I think that would be cool to have on my Puma cats. I would love to have a say in shoes and developing golf dresses. I love fashion, and Puma is fashion-oriented.
Q: Is golf more frustrating or more fun since you entered the workforce?
A little of both. You have expectations for yourself, so when you chunk a chip or miss a five-footer, that's a little frustrating. I'm still a competitor. But the pressure is off. I played competitive golf for 16 years with teammates and coaches counting on me. Now I don't even have to keep score. That's a relief, so I think I enjoy it more.
Q: What have you learned from Martin Hall?
Martin is one of the most knowledgeable teachers on the planet. He thinks of items you might have around your house you can use as training aids. He's very visual and tailors tips to different players.
Q: What would you do on your first day if you were LPGA commissioner?
I'd like to see them move to a Friday or Saturday finish and get it away from the men's schedule.
Q: What time do you have to get up for work?
I used to live 30 minutes away and woke up at 1:45 a.m. to get in by 3:30 a.m. I got so many speeding tickets I had to move. I'm less than a mile from work now, and the call time is 5 a.m. I don't have to wake up until 4:15. That's a big 2.5 hours.
By Mike Stachura.
Brandt Snedeker has been doing a lot right lately. Here are three things average golfers can learn from the game's hottest player:

1. His Odyssey White Hot XG Rossie putter is 34 inches, an inch shorter than standard. Don't assume standard is right for you. "If the putter is too long, your posture will be too tall, your elbows will be jammed into your body, the toe of the putter will be off the ground and your eyes will be too far from the ball," says Todd Sones, one of Golf Digest's 50 Best Teachers and founder of Coutour Golf.
2. Snedeker's 2010 TaylorMade Burner SuperFast driver, at 45 inches, is an inch shorter than a lot of drivers on the market and an inch shorter than the SuperFast sold at retail. A shorter driver can make it easier for average golfers to strike the ball in the center of the face. And more center hits means more distance, says Steve Ball of Ball Golf Center in Oklahoma City, one of America's 100 Best Clubfitters.
3. You don't have to wear a ball cap when playing golf. Snedeker's customary visor "is cool, and that What, me worry? haircut fits nicely under that headwear," says Marty Hackel, Golf Digest's Mr. Style.
On the first hole of his semifinal match against Matt Kuchar at the WGC-Accenture Match Play, Jason Day had an iron shot from 166 yards into the green. Although Day pulled his approach, it normally would have carried onto the green. On this day, however, it was short, landing in the greenside bunker.
Golf Channel's Frank Nobilo quickly offered an explanation. "That's a freezing cold golf ball," he said. "You have to take that into consideration." Indeed, you do.

As the players began their semifinal matches, the temperature at the GC at Dove Mountain in Marana, Ariz., was a nippy 42 degrees and actually dropped to 39 degrees at one point.
What Day experienced, and what Nobilo was talking about, is not a mere myth. Cold weather affects golf balls due to the coefficient of thermal expansion. Although it may take a Ph.D. to fully understand this, the short version is that materials expand or contract depending on the temperature, thus affecting their properties.
A chill in the air also affects the ball after it is struck. Cold air is denser than warm air and creates additional drag on the ball. Former USGA technical director Frank Thomas has said the difference is about two yards of carry for every 10 degrees change in temperature. Going by Thomas' math, you're looking at a loss of six yards if you're playing in the 42-degree temps they had at the Match Play as opposed to 72 degrees -- or the difference between Day's ball finding the green on the first hole or finding the bunker.
Dean Snell, senior director of R&D, golf balls for TaylorMade, thinks Thomas' figures are about right. "When the golf ball gets colder, it can lose a few miles per hour in ball speed, which can mean distance loss due to speed," said Snell. "[The] optimum temperature range is 70 to 90 degrees. At 40-degree temps the ball can slow down and be shorter by 5 to 10 yards. But the balls are not 40 degrees when played. It takes a while for them to completely get to 40."
Snell added that cold temperatures also have an effect on other elements of the game. Players usually wear bulkier clothing and their bodies are not as flexible, further reducing swing speed that can result in fewer yards. How good a job golfers do at keeping their ball out of the frigid air also plays a role. For tour pros, that is often not an issue. Everyday players, however, tend to leave golf bags -- and balls -- in the trunks of cars, meaning they head to the first tee with golf balls considerably colder than room temperature.
In a 1980 Golf Digest article, Dr. Cary Middlecoff pointed out that, "At the Crosby, where it is almost always cold, I used to put a dozen balls under the radiator in my room to warm them up, then I'd alternate balls every other hole." In the same piece Bob Toski said cold weather affected grips as well, causing them to become hard and making the shaft feel stiffer. "I just had no feel at all with them," said Toski. Granted, Middlecoff and Toski played in the balata-ball era, but even modern players switch balls during cold weather, with some, such as Phil Mickelson, occasionally changing to a different model.
"I've changed to softer, lower compression balls when it is cold," said Mickelson at the Waste Management event in 2011. "A softer ball compresses more easily in the cold."
The tips section of Golfsmith's website offers advice on how to keep golf balls warm, including putting a towel in the bottom of a pot of two quarts of water, bringing the water to 120 degrees Fahrenheit (about the temp of really hot tap water), leave them in there for 30 minutes and then dry them and place them in an insulated food bag.
A check of the Decisions on the Rules of Golf reveals doing this is perfectly legal. Decision 14-3/13.5 essentially states that while golf balls warmed during a round are a breach of Rule 14-3, balls warmed prior to a round are OK. Doing so might keep you out of the front greenside bunker.
IAN POULTER // Thoughtful changes
It shouldn't surprise anyone that Ian Poulter had 11 new Cobra clubs in his bag at the WGC-Accenture Match Play: a red ZL Encore driver, an AMP Cell 3-wood, a pair of AMP cell hybrids and AMP Cell Pro irons, plus a gap wedge. It also shouldn't come as a shock that Poulter tried some 300 clubs to create his new bag. After all, the Englishman's home in Orlando has an indoor simulator, two launch monitors, a putting green, club-repair bench and a swing-video camera system.
Poulter is a hands-on guy when it comes to his equipment, sometimes doing his own re-gripping (in which he places three layers of tape under his left hand and five layers under the right hand to offset the taper of the shaft, making the grip feel the same size in both hands). The extensive testing for his new clubs was essentially an extension of that.
"I think I'm probably more prepared than I've ever been," said Poulter at the GC at Dove Mountain. "The work I've done in the off-season, the equipment change, changing new shafts in all my irons, knocking a 5-wood out of the bag and putting in an extra wedge in the gap that I had. ... With the shafts [Project X Pxi 6.5] making my ball fly a bit higher, I can get at more pins as well."
PING TOUR GORGE
PRICE: $130 (Seven lofts from 47 to 60 degrees)
A trio of sole options (standard, thin and wide) offers variety while a new manufacturing process provides deeper, sharper-edged grooves. Hunter Mahan used the wedges at the WGC-Accenture Match Play.
WGC-Accenture Match Play runner-up Hunter Mahan nearly enjoyed the same result as last year, but did so with a decidedly entirely different set of clubs. The lone holdover: his Ping i15 17-degree hybrid. Mahan also had a new addition at Dove Mountain -- he changed shafts in his Ping G25 3-wood to a Graphite Design Tour AD series that he said launched higher and spun less. ... Some players took advantage of the altitude at the GC at Dove Mountain, which sits 2,600 feet above sea level, by upping the loft on their drivers. Among those seeking a boost were Rory McIlroy, who jumped the loft on his Nike VR_S Covert Tour driver to 10.5 degrees; Rickie Fowler, who went from 7.5 degrees to 8.5 degrees in his Cobra AMP Cell Pro; and Lee Westwood, who went up half a degree in his Ping G25. All three use drivers that are adjustable for loft, making it an easy change. ... Graeme McDowell had two 5-irons in his bag at the Match Play -- a Srixon Z-TX Forged 5-iron as well as a Cleveland 588 MT 5-iron that replaced his 4-iron. McDowell had the club (which features a hollow construction and is akin to a utility iron) built 1/4-inch longer than his normal 5-iron. "It's stupid easy to hit," he said.