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Podcast: Discussing the 2012 Hot List

gd201202_cover_290.jpgThe beginning of a new year means the release of our annual Hot List, Golf Digest's complete guide to the best new equipment on the market. The full Hot List is available now in the February issue on newsstands and in our tablet editions, and you may have already seen the clubs we selected in the ever-important drivers category.


Related: The complete 2011 Hot List


As for some behind-the-scenes insight, listen to Golf Digest's Senior Equipment Mike Stachura, discuss this year's Hot List, what sets it apart from our equipment ratings, and what he likes and dislikes most about the process of putting the whole thing together.

Listen to the podcast | Download free on iTunes

The Sound of Silence

There was a strange silence in our meeting room at the Wigwam Golf Resort and Spa yesterday. It was day one of our meetings with the retailer panel at the annual Hot List Summit, and no one was talking. Why? Simple. After four-plus hours of uninterrupted, lively discussion about all elements of the golf marketplace, it was time to eat lunch.
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That's about the only thing that stopped this group of industry veterans and proven observers of the golf retail space from sharing the knowledge that we believe makes the Golf Digest Hot List a trusted, thorough analysis of the game's most intriguing products. 

It's trusted because we feel an obligation to our readers to examine every resource possible to best understand the merits of one new product over another. As a team our six retailers easily combine for more than 150 years of experience in the golf industry. In short, they have seen and/or done nearly everything the business of golf has offered up. If you're looking to find the pulse of the golf consumer, this group lives it every day.
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Hot List Summit Picture Of The Day

LITCHFIELD PARK, AZ -- Day 3 of the Hot List Summit brought brought together a panel of seven retailers from across the country.
 
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Among many other things, the retailers were asked to grade every club nominated for the Golf Digest Hot List.

--Photos by J.D. Cuban

Hot List Summit Picture of the Day

LITCHFIELD PARK, Ariz. -- Day 2 of academic meetings features some of the brightest minds in the business.


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From left to right: David Lee; Associate professor of physics at Gordon College; Martin Brouillette; rocket scientist and professor at the University of Sherbrooke; John Axe; retired physicist; George Springer; Professor of aeronautics and astronomics at Stanford University.



MonHotList2[1].jpgJohn Axe; retired physicist; Tom Lacy: Associate professor of aerospace engineering at Mississippi State University.

--Photos by J.D. Cuban



Reading the handwriting

The handwriting on my notebook is indecipherable, and not just because it is not my own. Martin Broulliette, a professor of mechanical engineering at the University of Sherbrooke in Quebec and a member of the Golf Digest Technical Panel since 2005, is trying to illustrate to me in the simplest terms why an airplane taking off and a fairway wood coming into impact are (ideally) designed in a similar fashion, in particular when it comes to the tail section of each, er, vehicle. 

I see what he's saying about the airplane. I understand what he's saying about the fairway wood. But only because Brouillette, like the rest of our panel, is a patient teacher. (It has to do with the concept of dynamic loft or the tendency of a club with a center of gravity well behind the face to add loft just prior to impact as the CG of the club races to catch up and line up with the shaft. Got that?) 

In the end, I am encouraged somewhat. The mission of our two days (and nights) of discussions with our panel of scientists is fairly simple: to help us, where possible, to discern the various degrees of excellence between the new technologies we see in the hundreds of new products we consider every year for the Hot List. (This year, we're over 300 individual entries, and we'd easily expect less than a third of those to make it on the Hot List.) It is not simple, but while I am intrigued at Brouillette's scribblings (and the fact that he can outdrive me by 50 yards), he leaves me with a warning.

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"We're only talking about a very small effect, maybe one degree," he says. "I doubt you could see how well they account for it just by looking at the bottom of your 3-wood."

Of course, the point of the discussion, of the scribblings, of the questions and answers is to continue to look for those new technology stories that are both imaginative and effective. The entire panel believes they probably could test several dozen hypotheses in this year's crop of entries. They believe some ideas might take an afternoon to prove, but they also confess some might take years.

They are a thorough, classy, whipsmart group, our collection of six Ph.Ds. Brouillette has invented a needleless syringe, but he's also created precise golf ball flight models. Thomas Lacy, a professor of aerospace engineering at Mississippi State, studies aircraft structure durability but also spearheaded a recent Golf Digest study in concert with the MSU Institute of Golf of the effect of cooking spray on driving distance that appeared in our September issue and had nearly every golfer raiding his kitchen cabinets. George Springer, Paul Pigott Professor of Engineering (emeritus) at Stanford, is one of the most significant and influential figures in the history of composite materials research, and the 78-year-old also can be found more often than not enjoying a round of golf at the Stanford Golf Course, pull cart and clubs in tow. John McPhee, is a professor of systems design engineering at the University of Waterloo in Ontario who led a team that recently invented the first hockey stick-testing robot. David Lee, is chair of the physics department at Gordon College in Massachusetts and coordinates all our mass property measurements of golf clubs, including moment of inertia, center of gravity locations and characteristic time. John Axe is a semi-retired research physicist, who spent nearly 30 years at the Brookhaven National Laboratory, where he studied condensed matter science and neutron scattering. More importantly, he made every putt that mattered in helping our team win our match yesterday afternoon. 

And so our clan of scientists spent the last few days intensely inquisitive, chewing on each new topic and technology until there's nothing left but shards of bone. Today it was much talk of fairway woods and drivers, wedges and grooves and putters and, well, grooves. There was lively debate and often there were technical questions sent to manufacturers for clarification of their positions. We could go on and on about the strength of our panel, but perhaps it's most evident in this simple statement: Of the dozen or so extra questions our group took to the manufacturers, each was promptly answered. This group is respected and it makes us better.

--Mike Stachura



Hot List Summit: When journalists meet with doctors

LITCHFIELD PARK, Ariz. -- It is not unusual for journalists to consider themselves the smartest people in the room, but each of the five present in this particular room on Sunday were smart enough, at least, to know better.

Golf Digest's annual Hot List Summit at the Wigwam Resort outside Phoenix began as it usually does, with the first of two sessions with its technical panel of six of the brightest minds in North America. Collectively they seem to have more degrees than a right angle.

They are here to help explain and evaluate the technology in the newest equipment, and the discussions are lively and at a level that would rapidly disavow any journalist of the notion that he or she was on the same intellectual plane.

Do we have validation for a CDF computation, one of the eggheads, as we affectionately call them, asked? We'll check on that after our academics explained to us that CDF stands for computational fluid dynamics. This is a perfect example of what we have maintained for years about the Hot List: We may not be experts in all things relating to equipment, but in the areas we are not, we have access to those who are.

Occasionally the conversations veer off on amusing tangents. For instance, if you're on an elevator that is in free fall, why can't you save yourself from harm by jumping up a split second before it crashes?

This led to a discussion of Galileo's "Dialogue Concerning Two Chief World Systems" and Zeno's Paradoxes.

What does this have to do with golf? We'll get back to you on that, after our headaches subside.

--John Strege

It's the most wonderful time of the year...

EClosetphoto.JPGThe equipment closet at Golf Digest Hot List Central is starting to fill up as the candidates start rolling in for the 2012 Hot List. While we can't reveal most of the new products we're seeing, we can talk about a few of the current arrivals. There are several hundred entries already (Example: 90 putters in the house, even some belly lengths), but here's a sampling of some clubs to be in stores before the end of this season:

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The updated forged iron design from the J38 Dual Pocket Cavity is aimed at low to mid-handicap players and utilizes milled out pockets in the cavity that are angled toward the perimeter for increased stability on off-center hits compared to the J38. The J40 line also includes more traditional blade irons, a hybrid, a forged wedge and a four-piece titanium driver that comes in 445- and 430-cubic centimeter sizes.




XFIron.JPGCallaway XF irons: The multiple-piece super game improvement iron includes a forged 1025 carbon steel frame and a high-strength Carpenter 455 steel face designed to enhance ballspeed and stability for hits across a large area of the face. According to the company, it marks the highest moment of inertia for any iron in Callaway history. The set includes two hybrids and the steel shafts are the lightweight True Temper GS95. 











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The longest-shafted driver from a major manufacturer in history, Cobra's new entry features a 48-inch shaft (1 1/2 inches longer than TaylorMade's Burner SuperFast 2.0, for example), a sub-270-gram total weight and a weight-saving grip just barely big enough for two hands. The Grafalloy Blackbird shaft features a special textured coating designed to improve the shaft's aerodynamics.

More updates as they come available...

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