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Video: Previewing the Golf Digest Equipment Insider on NBC

By Mike Stachura

You can watch a pro golf tournament on television multiple times a day every weekend of the year, but only once a year will you see an hour of network golf coverage devoted to the stuff that really matters to average golfers: the hottest gear in the game. That hour comes this Sunday when Golf Digest and NBC Sports combine for the fifth annual edition of the Golf Digest Equipment Insider, a tour through the game's latest technologies in clubs, balls and fashion.

Related: Check out Golf Digest's 2013 Hot List

The show will be hosted by Golf Channel's "Morning Drive" co-stars Holly Sonders and Gary Williams, and will feature insight from Golf Digest Senior Editor for Equipment Mike Stachura; Golf World Senior Editor E. Michael Johnson and Golf Digest Fashion Director Marty "Mr. Style" Hackel.

The Golf Digest Equipment Insider will feature segments on every equipment category in the bag from drivers to putters, as well as a special segment on club-fitting and a closer look at the problem of counterfeit clubs. Throughout the show the leading experts in equipment technology at all of golf's top manufacturers will offer their perspective of how modern innovation is making the possibility for improvement not only commonplace for the top players in the world, but for average golfers, too.

The show will air at 1:00 p.m. ET, prior to Golf Central Pre-Game and the final round of the Arnold Palmer Invitational. Here's a sneak peek.

Adjustability isn't just for drivers anymore

By E. Michael Johnson

In the 2010 Golf Digest Hot List, just one fairway wood was adjustable. This year there were seven.

fairway-woods-470.jpg

In addition to TaylorMade's RocketBallz Stage 2 Tour (profiled in the Jan. 30 issue of Golf Digest STIX), the following adjustable fairway woods can help you take more control of your game.

Adams SUPER LS
:
Multi-material fairway wood has 16 settings for loft/face angle and length.

Callaway RAZR FIT XTREME: Adjustable from 2 degrees open to 1 degree closed. Open setting also reduces loft by 1 degree; closed setting adds 1degree.

Cobra AMP CELL: The 3-4wood model can be adjusted from 13 to 16 degrees with two draw settings, and the 5-7 wood ranges from 17 to 20 degrees with two draw settings. Available in four head colors.

Nike VR_S Covert Tour: The 3- and 5-wood models can be adjusted to five lofts each.

Ping ANSER:
Each loft model can be altered by plus or minus half a degree.

Titleist 913F: Loft and lie angles can be adjusted to one of 16 overall settings.



Coming Soon: The 2013 Hot List

Looking for this year's version of our comprehensive Hot List equipment guide?

The 2013 Hot List has been moved from its traditional spot in the February issue and will be in our March issue, on newsstands in early February.

hot-list-470.jpgFor an exclusive first look at the Hot List, sign up for Golf Digest Stix, our new e-magazine featuring breaking news about equipment and style, delivered to your inbox every Wednesday. The premiere issue, featuring a preview of the 2013 Hot List, will be Jan. 23.

The search is on for Hot List testers

How would you like the opportunity to try the latest equipment from every manufacturer long before it reaches stores, and to add your input to the game's leading review of the hottest drivers, irons and putters? Intrigued? Get your application in now to earn a spot as a Golf Digest Hot List panelist this fall. 

120524_johnson_lachman_460.jpgEquipment Editor Mike Johnson takes notes as panelist Steve Lachman reviews a golf club. (Photograph by J.D. Cuban)

Becoming a Golf Digest Hot List panelist is widely considered the greatest honor any Golf Digest reader can acquire. Our Equipment Editors assemble a panel of 20 amateur players from across the nation to test new clubs at an exhausting (and rewarding) four-day summit at the Wigwam Golf Resort & Spa in Litchfield, Ariz. in October (all travel, room and board is paid by GD). The feedback we receive helps us determine the results of the Hot List, the world's most thorough and comprehensive review of golf equipment, which is published in our March issue. 
 
Every year, we replace a few of our panelists, and we are looking for players with handicap Indexes between scratch and 15. If you think you have what it takes to help us better evaluate golf equipment, earn your chance to become a Hot List Panelist by testing three new clubs at your local pro shop and sending us 30-word reviews about the performance of each one. It is your responsibility to gain access to these clubs (we recommend asking your pro or retailer for a demo). 
 
Here are the three clubs you need to test: 
 

In your e-mail to hotlist@golfdigest.com, please include your name, age, mailing address, telephone number, GHIN number, whether you're a right-handed or left-handed golfer, the current clubs you play and their specs, the three 30-word club reviews, and a short bio. Tell us who you are, what you do for a living and why you'd like to be a Hot List Panelist. We encourage applicants to include a short cell phone video of themselves hitting balls and telling us who they are.

We will select the lucky readers by the middle of August. 

Good luck!
Golf Digest Equipment Editors 

Podcast: Discussing the 2012 Hot List

gd201202_cover_290.jpgThe beginning of a new year means the release of our annual Hot List, Golf Digest's complete guide to the best new equipment on the market. The full Hot List is available now in the February issue on newsstands and in our tablet editions, and you may have already seen the clubs we selected in the ever-important drivers category.


Related: The complete 2011 Hot List


As for some behind-the-scenes insight, listen to Golf Digest's Senior Equipment Mike Stachura, discuss this year's Hot List, what sets it apart from our equipment ratings, and what he likes and dislikes most about the process of putting the whole thing together.

Listen to the podcast | Download free on iTunes

The Sound of Silence

There was a strange silence in our meeting room at the Wigwam Golf Resort and Spa yesterday. It was day one of our meetings with the retailer panel at the annual Hot List Summit, and no one was talking. Why? Simple. After four-plus hours of uninterrupted, lively discussion about all elements of the golf marketplace, it was time to eat lunch.
Thumbnail image for TuesHtList1.gif

That's about the only thing that stopped this group of industry veterans and proven observers of the golf retail space from sharing the knowledge that we believe makes the Golf Digest Hot List a trusted, thorough analysis of the game's most intriguing products. 

It's trusted because we feel an obligation to our readers to examine every resource possible to best understand the merits of one new product over another. As a team our six retailers easily combine for more than 150 years of experience in the golf industry. In short, they have seen and/or done nearly everything the business of golf has offered up. If you're looking to find the pulse of the golf consumer, this group lives it every day.
Read more

Hot List Summit Picture Of The Day

LITCHFIELD PARK, AZ -- Day 3 of the Hot List Summit brought brought together a panel of seven retailers from across the country.
 
TuesHtList1.gif
Among many other things, the retailers were asked to grade every club nominated for the Golf Digest Hot List.

--Photos by J.D. Cuban

Hot List Summit Picture of the Day

LITCHFIELD PARK, Ariz. -- Day 2 of academic meetings features some of the brightest minds in the business.


MonHotList1[1].jpg
From left to right: David Lee; Associate professor of physics at Gordon College; Martin Brouillette; rocket scientist and professor at the University of Sherbrooke; John Axe; retired physicist; George Springer; Professor of aeronautics and astronomics at Stanford University.



MonHotList2[1].jpgJohn Axe; retired physicist; Tom Lacy: Associate professor of aerospace engineering at Mississippi State University.

--Photos by J.D. Cuban



Reading the handwriting

The handwriting on my notebook is indecipherable, and not just because it is not my own. Martin Broulliette, a professor of mechanical engineering at the University of Sherbrooke in Quebec and a member of the Golf Digest Technical Panel since 2005, is trying to illustrate to me in the simplest terms why an airplane taking off and a fairway wood coming into impact are (ideally) designed in a similar fashion, in particular when it comes to the tail section of each, er, vehicle. 

I see what he's saying about the airplane. I understand what he's saying about the fairway wood. But only because Brouillette, like the rest of our panel, is a patient teacher. (It has to do with the concept of dynamic loft or the tendency of a club with a center of gravity well behind the face to add loft just prior to impact as the CG of the club races to catch up and line up with the shaft. Got that?) 

In the end, I am encouraged somewhat. The mission of our two days (and nights) of discussions with our panel of scientists is fairly simple: to help us, where possible, to discern the various degrees of excellence between the new technologies we see in the hundreds of new products we consider every year for the Hot List. (This year, we're over 300 individual entries, and we'd easily expect less than a third of those to make it on the Hot List.) It is not simple, but while I am intrigued at Brouillette's scribblings (and the fact that he can outdrive me by 50 yards), he leaves me with a warning.

photoTechPanel1.JPG
"We're only talking about a very small effect, maybe one degree," he says. "I doubt you could see how well they account for it just by looking at the bottom of your 3-wood."

Of course, the point of the discussion, of the scribblings, of the questions and answers is to continue to look for those new technology stories that are both imaginative and effective. The entire panel believes they probably could test several dozen hypotheses in this year's crop of entries. They believe some ideas might take an afternoon to prove, but they also confess some might take years.

They are a thorough, classy, whipsmart group, our collection of six Ph.Ds. Brouillette has invented a needleless syringe, but he's also created precise golf ball flight models. Thomas Lacy, a professor of aerospace engineering at Mississippi State, studies aircraft structure durability but also spearheaded a recent Golf Digest study in concert with the MSU Institute of Golf of the effect of cooking spray on driving distance that appeared in our September issue and had nearly every golfer raiding his kitchen cabinets. George Springer, Paul Pigott Professor of Engineering (emeritus) at Stanford, is one of the most significant and influential figures in the history of composite materials research, and the 78-year-old also can be found more often than not enjoying a round of golf at the Stanford Golf Course, pull cart and clubs in tow. John McPhee, is a professor of systems design engineering at the University of Waterloo in Ontario who led a team that recently invented the first hockey stick-testing robot. David Lee, is chair of the physics department at Gordon College in Massachusetts and coordinates all our mass property measurements of golf clubs, including moment of inertia, center of gravity locations and characteristic time. John Axe is a semi-retired research physicist, who spent nearly 30 years at the Brookhaven National Laboratory, where he studied condensed matter science and neutron scattering. More importantly, he made every putt that mattered in helping our team win our match yesterday afternoon. 

And so our clan of scientists spent the last few days intensely inquisitive, chewing on each new topic and technology until there's nothing left but shards of bone. Today it was much talk of fairway woods and drivers, wedges and grooves and putters and, well, grooves. There was lively debate and often there were technical questions sent to manufacturers for clarification of their positions. We could go on and on about the strength of our panel, but perhaps it's most evident in this simple statement: Of the dozen or so extra questions our group took to the manufacturers, each was promptly answered. This group is respected and it makes us better.

--Mike Stachura



Hot List Summit: When journalists meet with doctors

LITCHFIELD PARK, Ariz. -- It is not unusual for journalists to consider themselves the smartest people in the room, but each of the five present in this particular room on Sunday were smart enough, at least, to know better.

Golf Digest's annual Hot List Summit at the Wigwam Resort outside Phoenix began as it usually does, with the first of two sessions with its technical panel of six of the brightest minds in North America. Collectively they seem to have more degrees than a right angle.

They are here to help explain and evaluate the technology in the newest equipment, and the discussions are lively and at a level that would rapidly disavow any journalist of the notion that he or she was on the same intellectual plane.

Do we have validation for a CDF computation, one of the eggheads, as we affectionately call them, asked? We'll check on that after our academics explained to us that CDF stands for computational fluid dynamics. This is a perfect example of what we have maintained for years about the Hot List: We may not be experts in all things relating to equipment, but in the areas we are not, we have access to those who are.

Occasionally the conversations veer off on amusing tangents. For instance, if you're on an elevator that is in free fall, why can't you save yourself from harm by jumping up a split second before it crashes?

This led to a discussion of Galileo's "Dialogue Concerning Two Chief World Systems" and Zeno's Paradoxes.

What does this have to do with golf? We'll get back to you on that, after our headaches subside.

--John Strege

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