Many golfers view balls as disposable products because, well, they're so easily disposed. But in their own way, balls are starting to become something of a high-end purchase. The latest numbers from Golf Datatech show golfers are more willing to spend extra for a golf ball than they are to pay top price for a metalwood, for example. Though unit sales of golf balls in August were flat, sales in dollars were up.
The average selling price for a dozen balls was 3 percent higher than last August. Metalwoods sales were up 6 percent in units over last August, but the average selling price was 5 percent lower. It probably helps that buyers can easily understand the performance difference between pricier and cheaper balls. The most expensive are designed to optimize play from tee to green and around it, and lower-priced balls tend to offer less performance, especially around the green.