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Results for December 2012 Back to Hot List 365 Index

A question of respect?

I have to confess that politics generally bores me, but occasionally I come across something that sheds a light on what's happening in golf, a world we all find much more stimulating and vital. Matt K. Lewis, a senior contributor for The Daily Caller and columnist for The Week, raises an interesting point about where we are with respect to, well, the respect leadership is given in today's world of easy attacks, faceless confrontations and divisiveness as cultural sport. 

Lewis writes in a recent column on the difficulty John Boehner faced in corraling his fellow Republicans in the House: "Meanwhile, this trend coincides with the growing lack of trust in leaders and institutions--and a general lack of respect for leaders--that has been taking place in our society at least since Vietnam.

"Americans once belonged to the same church their whole life, worked at the same job for 40 years, and stayed married to the same person till death did they part. Those days are gone. Institutional loyalty has been degraded, and the person leading such an institution no longer has as much sway as he once did."

Again, forget about politics, please. But think about the decision made a month ago by golf's ruling bodies, two groups that have been entrusted with maintaining and sustaining the game for all of history. Think about the rancor we heard in some circles, clueless critiques of the "amateurs governing the professionals" from some precincts, and the willingness to even suggest that recreational golfers would play by their own rules in a sort of protest response to this new rule if it goes forward. But even beyond the rabble-rousing, it is at least a little confusing or distressing that leading golf organizations, most notably the PGA Tour, the PGA of America and the PGA of Canada, all have come out and questioned whether the rule is necessary. 

This is a not some obscure decision involving temporary immovable obstructions. This is an attempt, belated perhaps but no less sincere because of that fact, to define what is and isn't a golf stroke, what is and isn't fundamental to the nature of the game. In a way it seems almost unnecessary that we ever reached this point, especially when golf's ruling bodies had it right in 1968 in outlawing the croquet style of putting. 

Institutional loyalty simply as a matter of routine shouldn't be defended certainly. We're all for tearing down institutions when we're talking about irrational, murderous despots, or even blind faith in say a David Koresh-Jim Jones type. But as Mike Davis told me a month ago, "We don't want to hurt golfers, we don't want to hurt the game, but we just want to clarify what the game should be. We feel this is the right thing to do and we're passionate about it."

Makes sense, but in this era of distrust and free passes to criticize and tear down without offering solutions, one wonders if passion will be enough. One wonders, especially as another distance debate that seemingly has no winners looms somewhere in either the near or not-so-distant future, whether "the right thing" is a universal truth anymore. 

Maybe what this whole thing needs more is, gulp, a political solution. 
 


Ping's Solheim files equipment handicap system patent

A year after announcing an idea for rating balls based on distance so that different courses, tournaments or even players could compete using balls that fly comparatively shorter or farther compared to today's standards, Ping Chairman and CEO John Solheim announced today a formal patent application that details an equipment rating formula as a factor in calculating a golfer's handicap.

Solheim's original proposal, which was shared with both the U.S. Golf Association and golf manufacturers, called for three types of balls, and the announcement today formalizes handicapping based on equipment. It seems to be an indication that Solheim believes there's a trend that multiple kinds of equipment or multiple kinds of equipment standards could be prevalent in the game's future.

"The tone coming from the USGA and R&A in recent years suggests another significant equipment rollback may not be far away," said Solheim in a press release issued by Ping. Solheim applied for the patent in June of 2011. "We've already seen it with the groove rule and the proposed rule banning anchoring. We continue to hear whispers of more changes. But as we're also reading on the proposed anchoring ban, many directly involved in the game favor more equipment options, not fewer. I'm looking for ways to keep the game enjoyable for every level of golfer."

In a conversation with GolfDigest.com on Tuesday, Solheim suggested his primary motivation in the idea, whose overall specifics will be revealed when the patent is expected to be published tomorrow, is to keep more people playing golf. 

"What we would hope to do is to get people thinking about the issues, open their eyes a little bit because we need to find ways to keep people in the game longer," he said, indicating he was not in favor of multiple sets of rules. "I think the rules could be written to allow for it and still not be bifurcation."

According to the Ping press release, "The patent application details numerous scenarios in which equipment could be rated (balls that go varying distances, for example) and are also factored in with current variables, such as the challenge presented by each individual course.   Solheim suggests the expanded equipment options could be approved as "Conditions of Competition" so the new method of handicapping could exist within the current set of rules.
 

Callaway gets in the speed game with X Hot irons

Reengineering the face of an iron to make it behave with the same flexibility idea seen in drivers has been a big story with some of the introductions we've already seen this fall, and Callaway is the next to embrace this idea of bringing distance to the iron game. 
x-hot-iron-hero-2013.jpg
The company's new X Hot and X Hot Pro irons employ a thinner face design for improved ballspeed. That's not new, but through a unique undercut cavity, the X Hot and X Hot Pro are designed to lower the area of the face that is most flexible in an effort to put it in line with where most iron shot impacts occur: low on the face. 

x-hot-PRO-iron-hero-2013.jpg
"The X Hot Irons have been meticulously engineered - both in terms of physical characteristics and club configuration--to increase ball speed and promote overall distance optimization," said Alan Hocknell, Callaway's Senior Vice President, research and  development. "And in doing so I think we have raised the bar and created the standard in distance for the irons category." 

The new irons borrow a piece of technology long seen in its driver technology. The irons look to increase energy efficiency on hits by optimizing stiffness to different degrees across the face.

The X Hot iron line's deep undercut cavity is meant to allow engineers to lower the "sweet spot" on the club. The redesigned face is meant to increase ball speed on off-center hits. But both the X Hot and X Hot Pro have removed the undercut from the top line, an effort to lower the most compliant section of the iron. The X Hot features more offset and a wider sole than the X Hot Pro, and the latter features a more compact size and blade length. But the X Hot sole utilizes a rear chamfer that reduces the actual ground contact area, and the X Hot short irons are more compact than the RAZR X irons, introduced two years ago. 

Along with the irons, Callaway's also introducing its X Hot and X Hot Pro hybrids, which feature a thin-faced design for distance and a reconfigured sole plate with more relief in the heel and the toe meant to increase forgiveness on a variety of lies.

The new irons, which join Callaway's X Forged irons in its 2013 products, will be available Jan. 25, 2013. The X Hot irons, which in a departure for the company will feature two flex options on the True Temper Speed Step 85 lightweight steel shaft as standard, will be available on Jan. 25 for $700. The X Hot Pro irons, which will be offered with the True Temper Project X 95 shaft in three flexes as standard, will sell at $800. The X Hot hybrid, available in 3- to 6-iron lofts, and the X Hot pro, with a more compact head in lofts of 
16, 18, 20 and 23 degrees, are priced at $180.
 

Adams new Super S irons: Thin and fast

To complement the company's recently unveiled Super S hybrids, fairways woods and driver, Adams has announced the release of its new game improvement iron: the Idea Super S. The Super S irons will include either the Super S or Super LS 3- and 4-hybrid in the set, have expanded on many of the technological features of the Adams Redline irons, which adopted aspects of hybrid design to promote faster ball speeds and straighter ball flight.

Idea_SuperS iron 6Z.jpg
The Super S game improvement irons feature an enclosed cavity that sits behind the lower half of the face and supports the face for better forgiveness. The design moves some of the cavity's weight higher and closer to the face for better energy transfer, less vibration through impact and more consistent ball-club interaction. The cavity in the Super S has been made heavier than that in the Redline iron, which allows engineers to more precisely position the clubs' center of gravity, in an effort to improve the consistency of impact.

Another notable improvement in the Super S irons is the face thickness. The new irons have a consistent face thickness of only 0.1 inches because of the enclosed cavity design. Adams has also improved the moment of inertia in the Super S irons by placing weight inside the toe section of enclosed sole cavity.
The Super S irons have a more compact appearance through a reduced offset and a very thin top line that is consistent throughout the set. The Super S set is priced at $700 with Super S hybrids and $900 for the set with Super LS hybrids.

Adams expanding metalwood technology

By Brendan Mohler

Adams, the No. 1 hybrid played on the PGA Tour, is bringing some of its hybrid technology to its new drivers, while still finding ways to make its new hybrids act like drivers, thanks to its third-generation of metalwoods with spring-like-effect generating slots in the sole and crown.

The company will introduce two new families of metalwoods: the Adams Super S and Super LS. Each club features the company's "velocity slot technology," which involves the strategic placement of slots in the sole and crown of the club head that are designed for an improved spring-like at or near the U.S. Golf Association limits. In a cosmetic departure from years past, each club also has a matte-white crown, with expanded contrasting graphics and a black face that make the head appear larger and are aimed at improving alignment. Also noteworthy is a new level of adjustability options on both the Super S and Super LS drivers.

SUPER S: The company's breakthrough slot technology is expanded on this year's Super S hybrids and fairway woods by including a cut-through slit in the sole slot designed to improve ballspeed and launch angle. The Super S fairway woods boast an ultra-thin face and weight placement low and deep in the club head, while the slots on the crown of both the hybrid and fairway wood have been stretched longer, deeper and narrower. The slots are designed to launch the ball higher while maintaining the optimal rate of spin to prevent shots. The fairway woods cost $200 and are available in 13.5, 15, or 18-degree lofts and can be weighted heavier or lighter by three grams. The stock club has a swing weight of D1.5 and comes with a Ozik MATRIZ HD Radix shaft.  The Super S hybrids are available in 15, 17, 19, 22, 25, and 28-degree lofts.

The Super S driver is Adams' first driver that will be offered in a single-head, multiple loft platform. The loft can easily be changed to either 9.5, 10.5, or 11.5 degrees and the face angle can be set open or closed, allowing players to customize the driver in one of eight settings to fit their swing, the course they're playing, or their desired ball flight. The deep club face is enhanced by the same slot technology seen in the hybrids and fairway woods designed to enlarge the sweet spot and improve shots hit all over the face. The standard club length is 46 inches with a 55-gram Ozik MATRIX HD Radix, and it will retail for $300.

SUPER LS: Adams brings the use of multiple materials to go with its slot technology on the Super LS hybrids and fairway woods. Both will feature the same cut-through in the sole slot that is in the Super S line, but the LS will utilize a titanium crown and face piece brazed to a heavier stainless steel sole. The Super LS fairway woods are available for $300 each and come in 13, 15, or 18-degree lofts and length, face angle and lie can be adjusted to one of 16 positions. The Super LS hybrid costs $300 and comes in 15-, 17-, 19-, 22-, 25-, and 28-degree lofts and can be weighted heavier or lighter by three grams.

The Super LS driver has an enlarged sweet spot that, combined with the speed slot on the bottom of the clubface, is designed to improve ballspeeds on a wider area of the face, especially on balls hit on the heel or toe. The driver's low center of gravity will flight the ball at a medium trajectory with the lowest spin rate of any Adams driver. Like the LS fairway wood, the the Super LS driver can be set to 16 different positions that combine lie angle, face angle, club length, club head weight and swing weight. The club is available for $400 and comes in 8.5, 9.5, and 10.5-degree lofts, and the stock shaft is a Mitsubishi Rayon Kuro Kage.

  • Adams Speedline Super S
    Adams Speedline Super S driver
  • Adams Speedline Super S driver crown
    Adams Speedline Super S driver crown
  • Adams Speedline Super LS driver
    Adams Speedline Super LS driver
  • Adams Speedline Super LS driver crown
    Adams Speedline Super LS driver crown
  • Adams Speedline Super S fairway wood
    Adams Speedline Super S fairway wood
  • Adams Speedline Super S
    Adams Speedline Super S fairway wood crown
  • Adams Speedline Super LS
    Adams Speedline Super LS fairway wood
  • Adams Speedline Super crown
    Adams Speedline Super LS fairway wood crown
  • Adams Idea Super S hybrid
    Adams Idea Super S hybrid
  • Adams Idea Super S hybrid crown
    Adams Idea Super S hybrid crown
  • Adams Idea Super LS hybrid
    Adams Idea Super LS hybrid
  • Adams Idea Super LS hybrid crown
    Adams Idea Super LS hybrid crown

USGA stays in house for new technical leader

When U.S. Golf Association Senior Technical Director Dick Rugge announced his upcoming retirement last month, he was highly complimentary of his staff at the USGA Research and Test Center and said his successor would not be a surprise.

Spitzer1.jpg
On Wednesday, a letter was circulated to USGA staff, announcing that John Spitzer, the current assistant technical director, will take over as the new Managing Director of Equipment Standards, overseeing the team that investigates and adjudicates all matters of equipment technology for the USGA. Spitzer will report directly to John Bodenhamer, USGA senior managing director of rules, competitions and equipment standards. 

In the letter announcing the promotion, Bodenhamer cited Spitzer's intimate involvement in the development of some of the most important rules, research and procedures of the last decade, including the spring-like effect limit, indoor ball testing, the limits on clubhead size, volume and moment of inertia and the study of spin generation that led to the formulation of new groove regulations. Spitzer, along with fellow USGA Test Center staff members Matt Pringle and Jim Hubbell, is one of the inventors of the GrooveScan method for precisely measuring grooves for conformance to the stipulations governing groove angles, spacing, depth and volume.  

"John's impressive breadth of experience and knowledge, along with his many accomplishments at the USGA, will make him a strong successor to Dick in this critical role," Bodenhamer said in the letter. "John and his colleagues are sure to build on the outstanding achievements of the Research and Test Center, as well as the standards they have set, under Dick's stewardship."

Rugge believes the change will be "quite seamless." 

"He's a very solid engineer, and I've relied on his technical skills throughout my time here," Rugge said. "He is a familiar figure to manufacturers and that will be helpful in our relations with them."

Rugge said Spitzer has been an integral part of the "high performing team" that has fundamentally improved the efficiency of the test center in evaluating products for conformance. He pointed specifically to a timer on his his computer that reflects the current "time to decision." "When I started here, that number was 60 days," Rugge said. "Now, it's 17. You can expect that under John this department will continue on a trajectory of making continuous improvement."

Spitzer, who actually has been on the staff at the USGA longer than Rugge, joined the USGA in 1997. Spitzer, who earned his masters in mechanical engineering from Villanova University, came to the USGA after several impressive stints in both academia and business. He spent eight years at Princeton University's Plasma Physics Laboratory, where he led the thermomechanical engineering branch and also worked on the International Thermonuclear Experimental Reactor and the on the linear accelerator for the Superconducting Super Collider. He also spent nine years working at General Dynamics Electric Boat division, where he supervised the structural acoustics and dynamics group. 

Spitzer is slated to officially begin his new duties upon Rugge's retirement on Feb. 2, 2013.
 


Mitsubishi Rayon America acquires Aldila

After several weeks of rumblings that it might be for sale, Aldila has entered into a merger agreement with Mitsubishi Rayon America. The move was unanimously approved by Aldila's board ofdirectors. The board further recommended approval to its shareholders. The agreement calls for shareholders to receive $4.00 per share, meaning the purchase price is approximately $22 million.

The move set activity on the publicly traded company in overdrive. Aldila stock closed at $2.50 per share on Dec. 3, but skyrocketed a day later, rising as high as $3.94 per share before closing at $3.85 per share--a jump of 54 percent. Volume also was brisk with 641,435 shares traded compared to the three-month average of just 3,765 shares. The closing price eclipsed the 52-week high by 26 cents.

The merger comes after a strategic review in which the board concluded a sale would be in the best interests of the stockholders and that Mitsubishi offered the best fit. The Aldila brand will continue as a wholly owned subsidiary.

Aldila will be joining with a company that led the PGA Tour in driver-shaft wins in 2012. Mitsubishi had the most driver-shaft wins of any company on the PGA Tour in 2012, including victories by Rory McIlroy at the PGA Championship (as well as a pair of FedEx Cup wins) and wins by Kyle Stanley, Carl Pettersson, Rickie Fowler, Zach Johnson, Jason Dufner, Nick Watney and Sergio Garcia. Aldila also has had significant success on tour, winning in 2012 with Johnson Wagner (Sony Open in Hawaii) and Ben Curtis (at the Valero Texas Open). According to Aldila, citing tour-use research firm Darrell Survey, it led the wood shaft manufacturer count 38 times and the hybrid shaft manufacturer count 39 times in 47 PGA Tour events in 2012.

Mitsubishi Rayon's most popular lines includes Diamana, Fubuki, Bassara and Kuro Kage, while Aldila's top microbrands include RIP, Voodoo and NV.

Despite its success in golf, Aldila has struggled financially in recent years. Its annual report showed that for the twelve months ending December 31, 2011, the company had net sales of $48 million and a net loss of $5.9 million. The previous years showed sales of $54.7 million and net income of $2.3 million, but the report notes that if one-time charges and a tax dividend were removed the income figured would have been a loss of $3.1 million.

The merger is expected to gain approval Dec. 27. at the next stockholder meeting.
 


New Ping clubs debut on tour

Ping staff players Hunter Mahan and Bubba Watson used last week's World Challenge to debut a handful of new company products, including the G25 driver and fairway woods (Mahan and Watson) and a new Scottsdale TR putter (Mahan). 

pingscottsdale.mike.jpg
Full details aren't out yet on the driver, but it features the same adjustable hosel found on the company's Ping Anser, introduced this summer. The new Scottsdale TR putter. the TR stands for True Roll, features Ping's first grooved insert. Ping engineers designed the insert with grooves that have variable depths across the width of the insert. The grooves are deeper in the center of the insert and become shallower towards the heel and toe. This pattern is designed to counteract the typical ballspeed loss on off-center hits by, in effect, reducing the ball velocity through the deeper grooves in the center of the face. 

There are 12 versions of the Scottsdale TR, and each is available in standard fixed lengths as well as an optional adjustable length version that lets the golfer quickly adjust lengths through a locking ring below the grip. The adjustable length mechanism is similar to the one that appeared on the Nome putter earlier this year.
 

New drivers on USGA conforming list: Adams, Cleveland, Tour Edge

It may be the usually quiet month of December for new product introductions, but we're already getting images of some of the new drivers we should expect to see before next month's PGA Merchandise Show, and those images are mostly of adjustable drivers. This week's U.S. Golf Association list of conforming driver heads features four new drivers from Adams, Cleveland and Tour Edge.

From the photos on the USGA website, both the Adams Super S, the Adams Super LS XTD appear to have adjustable hosels. The Tour Edge Exotics XCG6 was recently unveiled as the company's first adjustable driver. Also, appearing on this week's list is the second version of Cleveland's retro-inspired driver, the Cleveland Classic XL. The photos from the USGA website:

AdamsS.jpg
AdamsLS.jpg
ClevelandXL.jpg
TourEdgeXCG6.jpg

 

USGA rushes to Bradley's defense over anchoring heckler

From the moment golf's ruling bodies decided to propose a ban on anchored strokes, they knew the divisiveness of the issue would likely get worse, not better. After Keegan Bradley was heckled by a fan who reportedly called him a "cheater" during play yesterday at the World Challenge, the U.S. Golf Association stepped in today to clarify the rule and castigate those who are misinterpreting the announcement as a license to stigmatize those who currently use an anchored putting stroke.

The USGA issued the following statement today:

"This is a deplorable incident, and there is no place in our game for this kind of behavior. As we noted when announcing proposed Rule 14-1b, it has been and remains entirely within the Rules of Golf for players to anchor the club while making a stroke. There should not be a shred of criticism of such players or any qualification or doubt about their achievements, and we think that it is inappropriate even to suggest anything to the contrary. Rule changes address the future and not the past. Up until now and until such time as a Rule change were to be implemented, golfers using an anchored stroke will have been playing by the Rules of Golf."
 
"We are sorry that Keegan had to experience this unfounded criticism from an obviously uneducated spectator. Instead, Keegan and other PGA Tour professionals should be commended for their maturity and grace in managing through a proposed change to the Rules of Golf.

"While we understand that the proposed Rules change would cause some short-term angst, we believe the new Rule would serve the long-term best interest of the game." 

Golf's ruling bodies have not received universal acclaim and consent from the golf world for the proposed rule that could end the use of anchored-style putting strokes such as those used by Keegan Bradley, current U.S. Open champion Webb Simpson and the most recent British Open champion Ernie Els. But it's clear golf's ruling bodies are making every effort to explain the logic of the rule without indicting those who have been using the anchored style of putting.

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