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Results for November 2012 Back to Hot List 365 Index

Odyssey offers 1st anchor alternative

Just two days after golf's ruling bodies proposed a ban on the anchored style of putting, the No. 1 putter company in golf announced it was launching a line of putters designed to work within the letter of what could be the new law.

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Odyssey will expand its Metal-X line of putters with two new versions of what it's calling the Arm Lock. The Arm Lock will feature specs optimized for an overlength putter with a grip designed to extend up the inside of the lead forearm. Available in both the popular two-pronged No. 7 and the D.A.R.T. mallet, the putter seems designed to utilize the style of putting employed currently by Matt Kuchar, a style specifically illustrated in Wednesday's press conference when the U.S. Golf Association and Royal & Ancient Golf Club of St. Andrews announced the proposed ban on anchored strokes.

"At Odyssey we were adamant about offering alternative solutions to golfers who might change their current technique based on the recent anchoring proposal," said Austie Rollinson, Principal Designer, Odyssey Golf. "We have more Tour players around the world playing and winning with Odyssey putters than any other company; we worked closely with many of them to dial in the new Arm Lock Putters to ensure they perform at the highest level."

A key element of the putter, which features a specially weighted 400-gram head, is a four-degree forward lean on the shaft angle. The idea is to put the hands and body in a position to make the putter an extension of the left arm.

The Arm Lock Putter ($190) is expected to be available at retail in January.

USGA/R&A propose ban on anchored putting

Golf's ruling bodies are ready to put an end to the style of putting that has been used by the winners of three of the last five major championships.

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Less than a year after announcing they were going to take a fresh look at the topic, the U.S. Golf Association and the Royal & Ancient Golf Club of St. Andrews announced a proposed rule change today that in 2016 would prohibit the anchored style of putting, the same style that was used by the winners of both the U.S. and British Open this year. The proposed rule would not ban belly or long putters, but it would ban any stroke where the grip or hand is anchored "directly" to any "anchor point" on the body. 

The ruling bodies are seeking comment from golfers and the golf industry over the next three months before making a final decision. Assuming the timeline remains unchanged, the rule will be approved by both the USGA and the R&A this spring, and the anchored stroke ban would go into effect with the next official revision of the rules in January 2016. 

"It's been a polarizing issue, and for many years you've had people who genuinely care about the game sit on both sides of it," USGA Executive Director Mike Davis told GolfDigest.com. "It's been fairly divisive and it's only gotten more so in the last year, but this decision gets back to the USGA and R&A feeling that fundamentally golf for 600 years has been about picking up the club, gripping it with two hands and making a free swing away from the body.

"We don't write rules to make the game easier, but we don't write rules to make the game harder, either. We write them to define the game, clarify the game, and in this case, the game has always been about swinging the club freely, and the anchored stroke is really a diversion from that."

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Callaway unveils next adjustable driver

By Brendan Mohler

Although it lagged behind the market leaders for years when it came to adjustable drivers, Callaway today introduced its second adjustable driver in the last 13 months, suggesting its new RAZR Fit Xtreme breaks new ground in design and construction and "will not be matched." 

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According to Alan Hocknell, Callaway senior vice president of research and development, the new RAZR Fit Xtreme, teased early this week through a unique campaign on Twitter, combines the looks and technologies of its FT Tour and RAZR Hawk drivers, with a new approach to the adjustable hosel and weights technology of last fall's RAZR Fit driver that focuses on separate head designs for each of the driver's five lofts.


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USGA's Rugge praised for "better communications," "improved working relationship"

By Mike Stachura

Though he was often seen as the man whose main responsibility was to say, "No," to the equipment manufacturing community, U.S. Golf Association Senior Technical Director Dick Rugge, who announced his retirement from the USGA on Monday, received words of praise from leaders at several companies.

Rugge, who according to a letter from USGA Executive Director Mike Davis that was circulated to USGA staff on Monday has ruled on more than 27,000 clubs and 20,000 balls in his nearly 13 years at the helm of the USGA's Research and Test Center, saw his job from the beginning as an opportunity to bridge a developing gap between the USGA and equipment manufacturers. 

"When I arrived at the USGA, it was considered a given that the manufacturers were technically superior to the USGA's technical staff," Rugge told Golf Digest. "I immediately found that not to be the case. This staff, which is the same technical staff that was here when I joined, is second to none in my experience. By more interaction between our staff and manufacturers' staffs, the industry has come to know and respect our abilities. Along with that came a new level of respect from journalists as well. Today, no one with any knowledge on the subject thinks that the USGA is technically outgunned by anyone." 

Several manufacturers agreed that he had accomplished the goal of making the USGA's equipment evaluation process fair, open and perhaps even more enlightened than it had ever been. Here are some thoughts from three leaders in the industry.

John Solheim, Chairman and CEO of Ping Golf: "I'm sorry to see Dick leave the USGA. As the primary liaison between the industry and the USGA equipment committees, he had a challenging job. During his tenure, he built a strong team that has led to better communications. While we didn't always agree with certain decisions, he acted in a professional and respectful way which led to productive dialogue."

Chip Brewer, President and CEO of Callaway Golf: "I am a huge fan of Dick Rugge and have a ton of respect for the job he did at the USGA. He and his team simultaneously made quantum leaps in the USGA's technical knowledge, tackled some controversial topics that they believed were important for protecting the game and improved the working relationship with multiple constituent groups, including but not limited to equipment manufacturers.   Congratulations to him and the USGA for a difficult job well done. He will be missed, but I am also sure he will also leave the team in good hands."

Benoit Vincent, Chief Technical Officer, TaylorMade-adidas Golf: "Dick has always been open to discussion, dialogue and the exploration and investigation of new ideas. He's always been very accessible--if you dial Dick's number he nearly always picks up, because he believes in human interaction over email and voicemail. Most important, from our perspective, is that Dick allowed the industry to go places it hadn't before, for example with golf club adjustability, which opened up many new possibilities for equipment developers and golfers. Dick created a modern, reactive environment to help meet the needs of manufacturers like us when we began developing products at a faster and faster pace in recent years."

Nike goes live to debut its new driver


If you want more than the USGA's black and white images of Nike's new Covert driver, perhaps a live debut event will satisfy your curiosity. The driver, which according to the USGA's list of conforming drivers includes both a Tour and standard version, features the word "FLEXLOFT" on the sole, "NEXCOR" on the face, and the phrase "HIGH SPEED CAVITY BACK TECHNOLOGY" on the crown, will get its official unveiling at a media event in Orlando, Fla., tonight. 

A live stream of the event, which is scheduled to begin at 7 p.m. ET, can be viewed below.




USGA's Rugge to retire in February

By Mike Stachura

Though his tenure as the U.S. Golf Associations's Senior Technical Director may not have been the longest, the impact of Dick Rugge on the rules and restrictions controlling equipment was plenty deep.

Rugge, 64, announced Monday that he would be retiring from his post after nearly 13 years, effective February 2, 2013. 

Since taking the job in May 2000 after leaving TaylorMade Golf, Rugge guided the equipment rulemaking process through changes that ranged from restrictions on clubhead size to a new portable test to determine conformance to the spring-like effect rule. He oversaw the development of a modernized test for the overall distance standard for golf balls, as well as put in place a relaxed set of guidelines covering clubhead adjustability. 

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But Rugge, who also did much during his tenure to improve the communication between golf's ruling bodies as well as the interaction between rulemakers and golf's manufacturers, largely will be remembered for his work in two specific areas of the rules, one which led to a change and one that, at least for the moment, hasn't. First, he reopened the debate over whether more aggressive grooves on wedges and irons were having an undue effect on spin, a bold move toward a reversal from the stance golf's ruling bodies took nearly two decades earlier and which resulted in lawsuits that threatened the USGA's very existence. After nearly three years of research and debate with the industry, Rugge and his team provided the framework of research that led to a rule putting new limits on the size, shape and sharpness of grooves on wedges and irons. He also spearheaded a long-term research project on golf balls that fly 15-25 yards shorter than current balls. That latter project is still ongoing with no specific timetable for a release of the research or a proposed rule change.

In a letter to staff announcing Rugge's retirement, USGA Executive Director Mike Davis praised his colleague's role during an era of perhaps the most rapid innovation in the game's history.

"His vigilance has assured that skill remains the most important factor in hitting a good shot," the letter reads. 

"Dick will leave behind a Research and Test Center team that is extremely well positioned to handle its mission moving forward. His contributions to the USGA have been invaluable, and I would like to sincerely thank him for his significant role in helping us govern the game."

Rugge became the USGA's technology czar at a time when the USGA and manufacturers were barely on speaking terms, at the height of a difference of opinion over non-conforming drivers and the implementation of a complicated test for the then recently established spring-like effect rule. Rugge saw reopening those lines of communication to be a crucial part of his job, stating as much when he was hired: "I still have the mission to protect the game of golf, but to do so, hopefully, in a way that is palatable to everybody."

There's little doubt that he has attempted to do much in that area. Many of the decisions he orchestrated offered compromise. For example, at the same time new restrictions were put in place to roll back the effectiveness of grooves, the USGA also expanded the rules governing adjustability. That was not a coincidence.

"Both proposals are aimed at the average golfer," Rugge said at the time. "On one hand, it minimizes the effect of the average golfer with grooves, and in the other case it maximizes the impact on average golfers with the adjustability proposal. We'd like to always do that, but we may not always be able to. I can't predict the future. But it is certainly preferable to have things that have less effect on the average golfer." 

Rugge sought to communicate even when it meant taking the heat directly. In one instance, he specifically made a point of meeting with Phil Mickelson at the Barclay's Championship after Mickelson was openly critical of the proposed groove rule. He told Golfweek, "I wanted to talk to Phil and give him a chance to let me have it. I thought it was appropriate to give him a chance to vent."

Manufacturers and other naysayers suggest that the groove rule was more inconvenience than effective, that it hasn't had any effect on controlling distance, nor resulted in any increase in driving accuracy on the PGA Tour. Statistics from 2012 show a marked improvement in the correlation between driving accuracy and money rank, the key measurement that had deteriorated in the decade leading up to the groove rule.

But Rugge does not point to the groove rule as the most significant rule change in his tenure, but rather the change to a more relaxed set of rules governing clubhead adjustability, saying that rule "will continue to evolve in ways that benefit golfers, manufacturers, retailers, and even golf journalists, all without harming the challenge of the game."

In more practical terms, Rugge sought to bring respect for and an openness to the USGA's Research and Test Center team. The group earned an ISO 9001 Quality Management System certification under Rugge's stewardship, and in November 2010, working with his counterparts at the R&A, golf's rulemakers convened a meeting in between manufacturers and the ruling bodies to discuss the equipment evaluation and rulemaking process. Rugge himself, along with his staff, even began conducting tours of the Research and Test Center for visitors to the USGA Museum.

Criticized by either side of the equipment technology debate for either being too intrusive or not doing enough, the USGA during Rugge's tenure did institute more equipment-related rules than at any time in its history. In the 12 full seasons since Rugge was named senior technical director for the USGA, driving distance has increased 10.5 yards. Rugge was part of the USGA team that announced in May 2002 a Joint Statement of Principles with the R&A governing future equipment regulation. In the 10 years since that announcement, driving distance has increased 3.4 yards. 

For his part, Rugge acknowledged that his tenure saw a significant number of equipment rules, decisions and notices to manufacturers, but it was only borne out of necessity.

"The equipment manufacturers have the skills, resources, and motivation to continue to look for new ways to incorporate new technology into their clubs," he said. "Because of their heightened activity and our mission to maintain the challenge of the game, we needed to step up our attention and actions."


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New Nike Covert driver on USGA conforming list


Nike Golf has been showing sneak peeks and videos about a new driver in the last week, but the U.S. Golf Association offered the big reveal in its weekly update of the list of conforming driver heads this morning.

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In that listing are six separate entries for a Nike Covert and Covert Tour driver. Of note, the listings refer to several terms labeled on the driver, including "high speed cavity back technology," "NexCor" (NexCor is a Nike term for its variable face thickness technology) and "FlexLoft." Typically, the USGA listing details a driver loft, but none of the Nike entries mention a specific loft.

The individual listings indicate Nike's logo will appear somewhere on the crown of each driver, and the photographs that accompany each listing show a cavity in the rear portion of the sole.



Why Mickelson playing TaylorMade doesn't concern Callaway

By E. Michael Johnson

The fall/late/silly season is a period where lots of prototype equipment crops up, equipment deals for tour pros are speculated about and (sometimes) acted on, and players sometimes pop a club in their bag that might raise an eyebrow or two.

Related: McIlroy, Titleist part ways

Place Phil Mickelson using a TaylorMade RocketBallz 3-wood in Asia in the latter category. Normally such a move might prompt talk about a rift between Lefty and his equipment company, Callaway, but according to Harry Arnett, senior vice president of marketing for Callaway, there was a reason for the TaylorMade club being in Mickelson's bag.

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Photo by Getty Images

"A couple weeks ago Phil was looking for a 3-wood that would go somewhere between his normal 3-wood and driver in distance since that was what the courses he would be playing, including Mission Hills, required," said Arnett. "We didn't have anything quite ready for him and when has asked what we would suggest, we told him to play anything he wanted. Phil actually has one of the most flexible equipment contracts of any top tour player, so it's not a big deal."

Indeed, Mickelson has at other times put non-Callaway equipment in his bag, including some fairway woods (he recently added an old Titleist 980F 5-wood) as well as his brief experiment with the Ping Eye2 wedge during the groove discussion. From photographs (above), the RocketBallz Mickelson is using appears to be black, not white, and has lead tape on the bottom of the club.

Related: Golf's costliest equipment switches

Whatever the reason Mickelson has for using the club, Arnett isn't concerned. "We'll have something for him very soon," he said. "And we're confident he'll find that ours is better."

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