More than 10 years ago, Nike's multilayer, urethane-covered Tour Accuracy signaled a shift in tour-level golf balls. Now the company is hoping it has found another golf-ball technology that can meet with similar success.
Nike's new 20XI line boasts a four-piece construction featuring a resin core, which is lighter than a rubber counterpart. According to Rock Ishii, Nike's product development director for golf balls, that material allows for heavier outer layers. The result, he said, is better perimeter weighting and a higher moment of inertia, which, just like a golf club, enhances forgiveness. In the case of a ball, it can assist in windy conditions due to reduced driver spin.
Nike produced a video of its tour players (including Tiger Woods and Stewart Cink) talking about the new ball and its benefits during testing sessions. Yes, it smacks a little of a commercial, but there are some nuggets of insight that make it worth a look.
The event, which took place at Golfsmith at 54th Street and Lexington Ave. in New York City, had star power with World No. 2 Martin Kaymer and Sergio Garcia (both fittingly dressed all in white) as well as a guest appearance by Donald Trump as several hundred spectators gathered around a specially constructed 45-foot tall by 120-foot long driving range outside the store entrance on 54th Street. Faux snow even fell from the top of the structure. Construction on the range began at 3 a.m. this morning and was finished shortly before 11 a.m.
"An event like this is great," said Kaymer. "I love New York and to come here and see a driving range set up in the street with people watching is pretty amazing."