“He tested several versions,” said Rock Ishii, Nike’s product development director for golf balls. “He wanted a less spin 'wind advantage' ball for St. Andrews." Woods saw the benefits at Aronimink, ranking second in driving distance at an eye-catching 324.8 yards. “I’ve driven the ball better this week than I have in a very long time,” said Woods. “It’s fun to hit the driver that way.”
While fun to hit the driver that way, Woods may opt not to make this a permanent switch. Although Woods historically sticks with equipment once he has switched, this change of ball appears to be British Open-specific. However, going back and forth between the two balls may not be out of the question. “I tried about eight years ago to get him to play two types of golf ball depending on conditions but couldn’t,” said Ishii. “This ball is eight points softer compression which reduces spin while the 336-dimple pattern gives him a slightly higher launch. Now he is more willing to take advantage of the technology if he sees a true benefit.”
Stay tuned.
-- E. Michael Johnson






















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