Titleist new drivers due to show up next week—on tour: Bomb & Gouge: Golf Digest

Titleist new drivers due to show up next week—on tour

Tuesday, June 22, 2010 Comments

GOUGE: Hey, while I’m stuck in the office I know you’re up in Hartford. Anything of interest going on up there?

BOMB: It’s not Pebble Beach, but the Travelers Championship at TPC River Highlands in Cromwell, Conn., is a home game for us and too good an opportunity to roam the range to pass up. Most interesting tidbit of the morning? Well, remember those new Titleist drivers—the 910 D2 and 910 D3 that went on the USGA’s conforming list of driver heads and then were quickly removed? The 910 D2 and 910 D3 with SureFit? Seems like Titleist will be bringing them out next week at the AT&T National at Aronimink GC. (And, yes, they're back on the Conforming List.) Titleist has been a solid No. 2 in drivers on tour for a while now. Should be interesting to see if these new clubs produce some extra traction.

GOUGE: Probably not mid-season they won't, but I bet there will be a few extra in play at the PGA Championship with plenty of Titleist club pros in the field. But while those snazzy new Titleist drivers (some sort of shaft adjustability will be part of its story) will be on tour, don't expect one at your local Edwin Watts or Golf Galaxy until at least October. Seems a little silly since they're all over the internet already, but I don't market golf clubs.Then again, with the way counterfeiters are working, you could probably see one matriculating its way through the street vendors in Shanghai well before that. U.S. Golf manufacturers are doing their best to stem the onrushing tide of lookalike products that aren't legit, but like drug-testing it's hard to stay on top of the bad guys.

We're hearing new stuff from Ping, Callaway, Cobra-Puma, Odyssey and Mizuno is just around the corner, too. In other words, the candidates for the 2011 Hot List are already lining up.