Bomb & Gouge Blog

Industry Armageddon

GOUGE: Although it probably went by unnoticed at countless courses and clubs across the known universe, a staggeringly important deadline came and passed a week ago. It is perhaps comforting that the entire equipment industry didn't go all Cinderella on us and turn into a pumpkin last Wednesday, but as I sit here and watch you bake in Tulsa at the PGA Championship, I think to myself: All in due time, all in due time. That's right, the end of the U.S. Golf Association’s Notice and Comment period on the proposal to roll back the grooves on clubfaces was Aug. 1, and while USGA Senior Technical Director Dick Rugge was not especially overwhelmed with the amount of comments he received from the industry, he did concede that it would take two or more months before the organization would complete its review of industry comments and announce any finalization of any rule change.

But rest assured, it's coming. I figure as two people who've watched this whole scenario play out over the last two-plus years, we’re in as good a position as any to postulate on what the rule might be. So here I go:

The proposed rule would essentially return groove volume and groove sharpness (edge radii, in the vernacular) to levels similar to the early 1980s or even earlier. The proposal would apply the new standard to all clubs, and it is generally agreed that 80 to 90 percent of all iron clubs would be in violation of the proposed standards.

In short, industry Armageddon.

Now, the USGA has spent a great deal of time and effort examining the issue. As such, do not expect Rugge and friends to come to the end of their study with nothing to show for it. Some kind of rule will happen. My guess? Based on its latest published study (on rough height and grooves) the rule will go through almost exactly as proposed with one important caveat: It will only apply to clubs with more than 30 degrees of loft, or basically anything with more loft than a typical 5-iron. The USGA will perceive this as a gesture of goodwill to the industry for the simple reason that for the most part it frees manufacturers from having to carve the new groove into clubs that have bulge and roll.

But to me that's the simple part. There are a host of other difficulties with this proposal, difficulties that even a hanging judge like me concedes will be problematic.

What about the grandfather period? Will it be 10 years? Doesn't that cause problems because in some competitions (USGA, NCAA, PGA Tour, PGA of America) the new grooves will be required and in others (state, local, club), they might not be, even though some of the competitors might be the same? It really isn't two sets of rules, but it sure sounds like two sets of rules to me, and that's not in line with the USGA and R&A's Joint Statement of Principles.

What about the difficulty of manufacturing to such exacting specifications? Given tolerances, won't many manufacturers have to dumb down their groove designs even more to make sure their finished products stay well under the limit? Or will they have to use precise milling methods on even their most basic level products to maximize performance, thus raising prices? (No, they wouldn't do that. They'll figure out something and I'll bet the result will be that those who want equipment that really maximizes performance will be the ones willing to pay the most for it. Doesn't exactly sound like "for the good of the game," does it?)

What about the enforcement process? The USGA Research and Test Center routinely is busy checking drivers and balls for conforming status, and those processes are fairly straightforward. What happens when the USGA has to go through every new iron set (both from Miura and TaylorMade as well as WalMart and Target) to make sure the groove pattern, groove edge radii and groove volume are legit?  How many grooves need to be a problem before one set of irons is ruled non-conforming? How many grooves need to be nonconforming on a particular set for an entire product line to get put on the black list? Is there a statute of limitations? Will there be a groove reader set up on the first tee or scorer's shed on the PGA Tour? And given that to measure a single groove requires an eight-page procedural guide, should you and I quit our day jobs and sign up to be groove readers for the USGA?

I'm a big believer that the game should be extremely hard all the time (otherwise it's bowling with gutter guards), if only that everyone experience the tragedy that I face every time I tee it up. I think several huge mistakes were made in years past by the USGA when it comes to equipment, not the least of which was the give-up over square grooves two decades ago. I think changing the groove specifications is a fine idea in theory. But in practice, it poses some serious questions. I hope smarter people than me come up with a workable solution, like maybe making it a condition of competition for PGA Tour events only.

Because where is the average golfer in all of this? Dazed and confused, I'd imagine, not unlike how you might feel if you spend another 90 minutes at midday on the range at Southern Hills.

BOMB: Partner, when you and I split paths in Atlanta Monday you chose wisely. The heat here just flat-out sucks. And although I could stand to sweat off a couple pounds, I'd like to do so without the corresponding possibility of heat stroke.

But enough whining about that. In short, couldn't agree more with you for a change. The USGA is not going to spend all that time and money and say, "Guess what? No change needed." Also, the way they have tried to address all concerns, while very commendable and smart, also means they are covering all the bases.

Admittedly there are two things I am consistent on: that equipment is not ruining the game of golf as we know it and that the USGA should have the right to make the rules. In this instance, those two thoughts are opposing forces. This time, though, I think I have to stick with the bat makers. My reasons: It's entirely unenforceable. I mean, it's not even close, for all the reasons you mentioned. Second, I'm not convinced it will achieve the desired effect of returning accuracy to a place of greater importance in the pro game. And unless there is further evidence to support that, I don't think the manufacturers should have to change everything on a maybe.

Still, talking with one tour rep from a major equipment company on the range at Southern Hills today, the sound of inevitability is in the air. "[My boss] thinks it's going through pretty much as proposed," he said. "And he's pissed about it."

Pissed, er, sorry, exasperated, enough to litigate? Doubtful, but who knows. Maybe the practice range in Tulsa this week isn't the only thing getting a little hot. Stay tuned.

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Comments

Archived Comments (2) Click to expand

Nice review, boys. You both make good points...I like Bomb's questioning about whether the groove change will affect scoring patterns, and I wish they would do a couple of years of PGA Tour field testing before deciding on a rule change. But this would aggravate the equipment makers even more, I suspect, than they already are, having to make 2 types of equipment for a temporary period.

Gouge's point about "past sins" of the USGA is well-taken. I'm not saying "The Franks" were not doing their best and acting in what they thought was the best interest of the game, but I believe the crux of the equipment issues today (mainly length, and "easier" control of spin by elite players with modern sticks and balls) are traceable to decisions by Thomas and Hannigan on the ball/ODS in the 70s...theirs or their successors' handling of square grooves in the 80's was similarly short sighted, I think.

There may be alot of funny business going on at the USGA today, but the equipment woes--for those who care to see it as such--are a gift from our forefathers.

GOUGE: Once metal woods and non-wound balls were allowed, we were pretty much headed down this path. It's not been all bad. In fact, it hasn't been bad at all. Those who decry modern technology can let me know how it's going with your hickory shafts and hobnail boots.

Posted by 86general August 8, 2007 11:19 AM

Yes, you guys are right about these kinds of rules seeming to be incomprehensible to the average golfer.
And yes, you guys are right to worry about the confusing effects of this kind of 'bifrucation' of the rules, in grandfathering older model clubs for 10 years or so.
And yes, you guys continue to miss the boat on coming to the realization that better regulation of golf balls would probably avoid both of the aforementioned problems.
Fix the problems with the golf ball regulations. Period.

GOUGE responds: Chuck. You are the ultimate one-note song. Changing the ball regulations is a pursuit only justified if you think it important that we keep certain major championship courses relevant. I don't care how far the ball goes. And I'm never going to care until I hit 400-yard drives. At the PGA Championship, there are nine players under par at the shortest major championship course of the year. What do we do? Roll the ball back 10 percent, 15 percent? What does that accomplish other than letting us go to Merion and a bunch of other courses that time has passed by. They don't run the Indianapolis 500 on bricks. They shouldn't play major championships on venues that don't demand the ultimate skills from the competitors. But I'm bored by this argument. Roll the ball back. See if it makes you pedantic luddites feel better. I know it won't make a dang bit of difference to anything that happens in the game at the elite level, but you'll feel better and superior. Great. Let's see if we can get everybody to hit it no farther than 285, what does that accomplish? Reduces the game to a second shot exercise, big deal. Take 15 percent off every tee ball? What does that do other than shift the same rank order down 30 or 40 yards? Why, why is that better off? So we can go back to Myopia Hunt? So we don't have to stretch old courses outside their current boundaries, destroying the charm of these layouts? But keep banging your shoe on the table, Khrushchev. I'm sure you'll get your way for a cause that makes just as much sense as his.

Posted by Chuck August 8, 2007 3:25 PM
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