Hot List

2013 Hot List: Category Leaders

Where the search for your new favorite club begins

March 2013
Hot List Category Leaders

Photo by Adam Levey


Our judges evaluated Hot List candidates in four areas.
PERFORMANCE (45%) What happens to the ball when it's hit by the club.
INNOVATION (30%) How the club's technology advances the category.
LOOK/SOUND/FEEL (20%) What the golfer experiences before, during and after impact.
DEMAND (5%) The relative interest in a product and its reputation.
All judging is based on a 100-point scale. GOLD products earned a score of 93 to 100. SILVER products earned a score of 88 to 92.99. In each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points.

2013 Hotlist Drivers: TITLEIST 913D2/D3


STREET PRICE: $400 LOFTS: 7.5, 8.5, 9.5, 10.5, 12 for D2; 7.5, 8.5, 9.5, 10.5 for D3 (all adjustable)

TECH TALK: Titleist's second-generation, 16-way adjustable driver gets an upgrade with a thinner, lighter forged face insert to increase ball speed. The D2 is larger than the D3 and produces less spin than the previous 910D2. The more compact D3 features a slightly forward CG for easier workability.

L: "Simple and clean everywhere you look." ... "The ball flight had a controlled curve back to the center."
M: "The sound has a nice home-run/crack-of-the-bat quality."

HOT: Every element seems engineered in precisely the right proportions. Don't overlook the fact that most golfers will find a 45-inch shaft easier to swing consistently.
NOT: The differences among some settings are too subtle.

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