Golf Digest editors picks
Hot List

2013 Hot List: Category Leaders

Where the search for your new favorite club begins

March 2013
Hot List Category Leaders

Photo by Adam Levey

CATEGORY LEADER
(L) LOW-HANDICAPPER
(M) MIDDLE-HANDICAPPER
(H) HIGH-HANDICAPPER


THE PROCESS
Our judges evaluated Hot List candidates in four areas.
PERFORMANCE (45%) What happens to the ball when it's hit by the club.
INNOVATION (30%) How the club's technology advances the category.
LOOK/SOUND/FEEL (20%) What the golfer experiences before, during and after impact.
DEMAND (5%) The relative interest in a product and its reputation.
All judging is based on a 100-point scale. GOLD products earned a score of 93 to 100. SILVER products earned a score of 88 to 92.99. In each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points.

2013 Hotlist Drivers: Taylormade R1

DRIVER
taylormade R1

STREET PRICE: $400 LOFTS: one adjustable head (8-12 degrees)

TECH TALK: There are three ways to adjust this driver: The hosel has 12 settings for altering loft, the rotating soleplate features seven face-angle positions, and the movable sole weights allow you to change ball flight by 20 yards side to side. The crown's graphics are designed to aid alignment.

PLAYER COMMENTS:
L: "The sound is toward the loud end, but if you can't get dialed in with this club, you're not trying."
M: "It's very forgiving; even shots high on the face go a long way, and my slices stayed in play."

HOT: A force of substance and subtlety, the equipment industry's innovation leader has outdone itself again. With 168 possible settings, there's probably one that fits even your dog.
NOT: Franz Klammer called. He wants his 1976 Winter Olympics sweater back.

INFO: taylormadegolf.com
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