2013 Hot List: Category Leaders
Where the search for your new favorite club begins
Our judges evaluated Hot List candidates in four areas.
PERFORMANCE (45%) What happens to the ball when it's hit by the club.
INNOVATION (30%) How the club's technology advances the category.
LOOK/SOUND/FEEL (20%) What the golfer experiences before, during and after impact.
DEMAND (5%) The relative interest in a product and its reputation.
All judging is based on a 100-point scale. GOLD products earned a score of 93 to 100. SILVER products earned a score of 88 to 92.99. In each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points.
TECH TALK: There are three ways to adjust this driver: The hosel has 12 settings for altering loft, the rotating soleplate features seven face-angle positions, and the movable sole weights allow you to change ball flight by 20 yards side to side. The crown's graphics are designed to aid alignment.
L: "The sound is toward the loud end, but if you can't get dialed in with this club, you're not trying."
M: "It's very forgiving; even shots high on the face go a long way, and my slices stayed in play."
HOT: A force of substance and subtlety, the equipment industry's innovation leader has outdone itself again. With 168 possible settings, there's probably one that fits even your dog.
NOT: Franz Klammer called. He wants his 1976 Winter Olympics sweater back.