Hot List

2012 Hot List: Category Leaders

Our exhaustive process uncovers the best new clubs on the market in 2012
Podcast: Discussing the 2012 Hot List | Download free on iTunes

February 2012


Our judges evaluated Hot List candidates in four areas.
PERFORMANCE (45%) What happens to the ball when it's hit by the club.
INNOVATION ( 30%) How the club's technology advances the category.
LOOK/SOUND/FEEL (20%) What the golfer experiences before, during and after impact.
DEMAND ( 5%) The relative interest in a product and its reputation.
All judging is based on a 100-point scale. GOLD products earned a score of 93 to 100. SILVER products earned a score of 88 to 92.99. In each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points. Each of the four editors also selects one product from the entire Hot List as a personal favorite for their EDITOR'S CHOICE (GREEN)

Callaway RAZR Fit

Callaway RAZR Fit

DETAILS: $400/Lofts: 8.5, 9.5, 10.5, 11.5

TECH TALK: This is the first Callaway driver to offer adjustable weights and a rotating hosel. Users can change the center of gravity (CG) with the sole weights and adjust the face angle using three hosel settings. The face has been redesigned to save weight (four grams) and improve off-center ball speed.

L: "My longest shot came on a toe hit." ... "The best sound I've ever heard on a Callaway driver -- it has a nice crack instead of a thud."
M: "My initial impression was that it didn't seem that different. But then I hit it. Wow." ... "It gives you feedback, and it's forgiving."

HOT: Callaway is late to introduce serious adjustability in a driver, but this one might justify the wait.
NOT: A version made for tour players has even more adjustable options. Why not offer this to the rest of us?

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