Hot List
2012 Hot List: Category Leaders
Our exhaustive process uncovers the best new clubs on the market in 2012
Podcast: Discussing the 2012 Hot List | Download free on iTunes
Our judges evaluated Hot List candidates in four areas.
PERFORMANCE (45%) What happens to the ball when it's hit by the club.
INNOVATION ( 30%) How the club's technology advances the category.
LOOK/SOUND/FEEL (20%) What the golfer experiences before, during and after impact.
DEMAND ( 5%) The relative interest in a product and its reputation.
All judging is based on a 100-point scale. GOLD products earned a score of 93 to 100. SILVER products earned a score of 88 to 92.99. In each club section, the product voted as a CATEGORY LEADER (RED) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points. Each of the four editors also selects one product from the entire Hot List as a personal favorite for their EDITOR'S CHOICE (GREEN)
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