Golf Digest Woman

Gear Spotlight: Titleist's Moderate Speed Initiative

With a company slogan like "Serious clubs for serious golfers," Titleist has never pretended to be a woman's brand. Sure, you could always custom-order a set of their clubs with L-flex shafts, but in the past you'd literally get just that -- men's irons with L-flex shafts. Titleist clubs were designed with fast-swinging male golfers in mind, and as a result, typically played by single-digit-handicap men.

Until now.

Over the last couple of years, Titleist has introduced more forgiving club models than ever, with the AP1 irons and adjustable 910 metalwood line (including the 910D2 driver) appealing to players of more diverse abilities. The company is still focusing on "serious" golfers (those who play a lot and aspire to get better), but they're now embracing the fact that serious golfers come in many packages -- and many swing speeds.

GDW910D2.gifGDW910F_21.gifGDW910H_27.gif

Enter the Titleist "Moderate Speed Initiative." For the first time ever, slower-swinging golfers, including women and seniors, can buy a set of Titleist clubs designed exactly for their game. The Moderate Speed 910D2 driver (above, left; $400, titleist.com) is offered in two lofts -- 10.5 and 12 degrees -- but since it comes with an adjustable hosel that allows you to change the club's loft and lie angles (independently of each other, no less), it can be set to as high as 13.5 degrees. The adjustable 910F fairway wood (above, middle; $250) and 910H hybrid (above, right; $230) lines also offer higher-lofted versions for the Moderate Speed audience, and all Moderate Speed woods and hybrids come with lightweight, high-launching Mitsubishi Bassara Wyvern shafts.

The new offerings allow women and slower-swinging men to put together a set that gives them consistent and significant distance gaps between clubs, and more options for higher launch. (For instance, you might opt for the 24- and 27-degree hybrids instead of a 4- and 5-iron.)  

To get fitted for the set make-up that works best for you, go to titleist.com/golf-club-fitting/ and make an appointment with a Titleist Fitting Partner near you.

--Stina Sternberg

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