Cristie Kerr has been on a mission to increase breast cancer awareness since 2003, when her mother was diagnosed with the disease. In her latest endeavor, the 12-time winner on the LPGA tour has teamed up with Kwiat, a New York-based diamond company, to create a limited-edition collection of high-end necklaces and earrings, each set in 18-carat gold and accented with a pink sapphire.
"I love high-fashion and I've been supporting breast cancer
research for so many years, so high-end jewelry seemed like a natural fit,"
said Kerr, at a launch event last Tuesday night on Madison Avenue. "Plus, my
family grew up with the Kwiats, and they were excited to help."
The earrings come in two sizes (small, $3,425; large,
$6,600), as does the pendant (small, $2,150; large, $3,700), and ten percent of
every purchase goes towards Birdies for Breast Cancer, Kerr's breast cancer
research and awareness foundation. Interested fashionistas and breast cancer
activists can buy Kerr's Kwiat pieces immediately by shopping at Kwiat galleries in New York City and Las Vegas.
I chatted with Kerr during her launch event in New York City, and if the turnout was any indication of how successful her new collection will be, Birdies for Breast Cancer is about to become much more robust.
--Ashley Mayo
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