Golf manufacturers are always vying to grab the attention of forlorn golfers, so unusual products are fully expected. But Hireko Golf's latest announcement will elicit some furrowed eyebrows, even among the most eccentric golfers.
Hireko's new Karma grips for women are available in three pastel colors and scents: jasmine, lavender and rose. Apparently, the fragrances are a holistic way to shoot lower scores, and they'll "cleanse your mind, body and spirit out on the golf course."
Americans spent $34 billion dollars on alternative medicine in a single year, according to data collected by the National Center for Health Statistics in 2007. And aromatherapy, which is a popular form of alternative medicine, has been linked to inducing calmness and relaxation.
But will a lavendar-scented grip really evoke a state of calmness as you stand over a nerve-racking shot from the rough to an island green? There's only one way to find out. And at 89 cents a pop, you can't go wrong.
--Ashley Mayo
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