I'll admit it. I don't often open press releases. I simply drag them into a folder (creatively called "Press Releases") and wait for them to pile up. Right now I have 83 unread releases.
But the title of Precept's latest announcement caught my attention: "Precept Knows What Women Want." Do you? Really? I'm usually wary of companies that claim they know what we want. My image of a bunch of older guys trying to decipher our utmost desires makes it seem unreasonable.
But Precept has successfully targeted the women's market in the past, so I read on. Precept's new iQ Plus is the latest addition to the Precept Lady franchise, an uber-popular women's golf ball line. The iQ Plus has a softer core than the iQ 180 (its predecessor), designed to help launch the ball higher. In other words, it's ideal for women with slower swing speeds. And the new softer cover has 330 dimples (as opposed to the 342 dimples on the iQ 180), which also helps to promote a higher trajectory.
And, of course, the ball comes in white, clear white and the same bright pink that Paula Creamer plays with (white is so pre-Creamer). The iQ Plus balls hit stores this month, and cost $20 a dozen.
So what do you think. Does Precept really know what women want?
--Ashley Mayo
Rating
Comments
Post A Comment