Adams Golf traveled across the country to visit us in Connecticut last week, and what they showed us was quite impressive. Lisa Weistart, the communications liaison at Adams Golf, joined Keri Murschell, an entrepreneur who founded the bag company Keri Golf six years ago, to unveil their unique collaboration in the 2010 equipment lineup. After a successful launch of their small-scale special edition set/bag combo last year, the duo has expanded it to include cart and stand bags at a more reasonable price.
The Keri Sport Collection may look cute and froufrou, but the women-specific Idea a7OS and Speedline clubs are all business. The 14-piece sets match the bag they're paired with, which come in three designs, in both cart and carry versions. (So the clubs that come with the Rosebloom bag have little pink flowers on the sole and cavity.) The bag/set combos cost $1,000, and the bags alone retail for $200. (Brittany Lang and Brittany Lincicome are using these bags on Tour.)
For the first time ever, Adams Golf is also tapping into the world of all-hybrid golf sets. (Even the sand wedges are hybrids.) The eight-piece Idea a7OS Max, which is tailored for players who have slower swing speeds, comes with four wood-like hybrids (4-7H) and four iron-like hybrids (8-SW). You'll start seeing them in golf shops on September 15, selling for $850.
The Idea a7OS clubs can also be purchased without the Keri bag as an eight-piece hybrid/iron set ($800), to which you can add a seven-piece "kit" ($600) that fleshes out the set with a driver, woods, a wedge and putter. In true Adams fashion, the sets come in two colors.
It's refreshing to know that, even in this economy, the women's golf equipment industry is alive and well, and that there will be cool new products for us to check out this fall.
--Ashley Mayo
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