Like anybody else with an email address, I get a lot of spam. But lately I’ve been taking a more careful look at some of my “junk” email -- and I’ve been surprised. There are some seriously good deals on golf in there.
One of my favorite courses near where I live (River Islands GC in Kodak, Tenn.) just sent out an email offering $35 weekend green fees after 10:30 a.m., including cart. That’s more than a third off the regular $55 rate -- which is already quite a bargain, imo. Two days later, a course I like near Golf Digest’s headquarters (Centennial Golf Club in Carmel, N.Y.) sent an email offering $50 midweek rounds, down from the usual $100.
I must’ve given these courses my email address at some point, but I’ll admit to having ignored what they’ve been sending me till now. I’m going to make a habit of searching for the words “deal,” “discount” and “rate” in email subject lines at least once a week.
A lot of the stuff pouring into my mailbox comes from PR firms, like the one I just got offering rooms at the
Homestead (
pictured) for $24.50 a night (part of a promotion for its 245th anniversary). I don’t suppose non-golfwriters can get on those email lists . . . BUT you can go directly to websites of courses or resorts you’re thinking about visiting and find the same deals.
The Homestead website makes a big splash about the $24.50 promotion. The
Poipu Resort in Hawaii just sent me an email about its new replay rate, which allows you to play a second round for $115 as long as it’s within 10 days of your first round. That’s on
the resort website too.
Don’t forget social media. Austin’s
Barton Creek Resort, long a pioneer in online discounts, is going to start making special deals available on
its Facebook page as soon as it gets 3,500 followers.
I think Twitter may become a great resource for this sort of stuff too.
Golfnow.com, the tee-time reservation service, has a few Twitter accounts for different regions. Check out
@golfnowportland and
@golfnowIL, for example, for some pretty impressive deals on green fees in those markets.
--Peter Finch
(For more deals, and details on the golf industry in general, follow Pete on Twitter @Pete_Finch.)
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