Deeds and Weeds

Ohio Club Allows Public Play: Sign of the Times?

Wgc17t Like a lot of private golf clubs these days, Wildwood GC in Middletown, Ohio, was having a problem with declining membership. The exodus since the end of the 2008 golf season had created such serious financial issues that the club, founded in 1922, has taken the extraordinary step -- for a private club, anyway -- of allowing public play.

Starting April 1, non-members will be permitted to play Wildwood after 12:00 noon on Tuesdays, Wednesdays and Thursdays, and after 2 p.m. on the weekend. Greens fees will be $24 during the week and $27 on the weekends. Details here.

The move serves two purposes, according to Jerry Horn, Wildwood's board president. First, the revenues it raises will help offset the "financial stress" caused by the loss of members. Second, it will introduce the facility to a group of people who have never played Wildwood -- and at least some of whom, the club hopes, might then consider joining.

A similar situation is going on in Connecticut. The Connecticut State Golf Association (CSGA), concerned about declining membership at facilities across the state, has contacted private clubs to see how many would consider allowing outside play at their course -- either to anyone, or just to golfers who happen to be members at other private clubs. A CSGA representative told me two weeks ago that the organization was still in the process of compiling responses from facilities and wasn't ready to announce the details of the plan.

"In this era of falling revenues, [outside play] is an idea that makes sense for a lot of private golf clubs," he told me. "I think you'll see some kind of program this year in Connecticut -- and maybe in other states as well."

-- G.R.

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Thank you for bringing this article to my attention. I have been exploring the game as it meets the challenges brought on by the lagging economy on my own blog since the beginning of the year. I believe this strategy may very well be one that other private clubs adopt in the coming quarters. From what I have read, there are a lot of club members that are seeking to sell their memberships, and even others losing their equity stakes because they can not make their monthly payments. Wildwood’s members must have been facing the same dilemma when they agreed to this policy. I am interested to find out if you agree with the move, do you think it will work? I can imagine some of the members are going to be really upset come April 1 when they have to share their beloved course with the public.

It is going to be an immensely challenging year for the sport, and I’m looking forward to reading more that you and Mr. Finch have to say about golf real estate and finance. As you have shown in this post, course mangers are going to have to be creative in order to stay alive. I do not believe, however, that the line between public and private golf courses should be so blurred. Wildwood’s managers have probably already tried other options, like lowering initial membership fees to attract new golfers or lowering annual fees to keep their current members. I hope, for their sake, that the strategy works. However, I think that as soon as the economy moves in the right directions, they should stop this policy and work on making their members appreciate again what it means to be a in a club. And, to be perfectly candid, I’ve never been in one.

Posted by MalcolmMilburn February 23, 2009 10:29 AM
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