Buzz: A product must be in demand. We look at a company's or a product's market share, tour use and (in consultation with our panel of golf retailers) the word-of-mouth excitement a new product is generating.
DRIVER: TAYLORMADE BURNER STREET PRICE: $300 WEBSITE: taylormadegolf.com
LOFTS 8.5 (TP version only), 9.5, 10.5, 13 (standard and draw only)
TECH STORY The shaft is lightweight (only 50 grams) and long (46 inches) and is designed to increase your swing speed, resulting in higher ball speed. The stretched-bullet head shape helps push the CG back for a higher MOI.
PLAYER COMMENTS "Love the setup. The design on the crown gets you looking right down the fairway... Launches the ball high. If someone has trouble getting it high, this is their club... My mis-hits, and I mean all of them, were in play."
HOT A marketplace behemoth, and rightly so. TaylorMade's engineers have made the ultra-thin walls sound and feel as meaty as a side of Angus beef cooked over an open flame. And don't overlook the inverted-cone face design. SelectFit features, ahem, 186 driver combinations.
