BOMB: I've been waiting for nearly two weeks to say this, pardsy: It's over. GOUGE: You know as well as I do, it's about as close to being over as I am to teeing it up on the PGA Tour. There was an awful lot of hard work these last two weeks by as impressive a team of editors and contributors and consultants as our annual Hot List has ever assembled. The mission has been clear, and it will continue to be our primary motivation: To serve as an informed starting point for the golf consumer. We could just simply regurgitate the advertising claims, print out a rehashed catalogue listing of all the new equipment and move on our happy way, but that's shirking our responsibility. We're trying to get at the equipment that matters, and that's why we've spent the last two weeks away from home and family (to say nothing of the dozens of trips we've made this year). They don't like it and it's not fair or fun, but, bottom line, it's absolutely necessary. The challenge is to look at every piece of equipment in more than the obvious ways. It's asking everyone from retailers to scientists to everyday golfers the extra questions, and the aim is to understand things in the most complete way before we make our annual recommendations. The challenge is to go beyond the obvious, and that's why our spreadsheets contain formulas that look like this:
=180/PI()*(ATAN(N13/(D13*3))+ATAN(O13/(C13*3)))
I don't know what that means at all, but when a scientist whose done work for Space Shuttle missions says that's a good way of analyzing some of our data, I happily defer to his judgment. Do we know what all the answers to our Hot List deliberations are yet? Not entirely. What we do know is when the project is finally completed in the next five weeks the golfer will be served. And I'm betting he'll be surprised on more than one occasion.
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