The Herald, a Scotland based paper, reported last week that a marketing strategy to promote golf trips continues to gain momentum. We all love free stuff.
Especially golf . . .
Links legend Sam Torrance and First Minister Alex Salmond yesterday issued a clarion call to global golf fans to come to the home of the sport this year.
A free round of golf for four friends has already been offered to fans all over the world by 100 clubs across Scotland from Glasgow to Gleneagles and Fraserburgh, and further deals are to follow.
The first phase alone means potentially 8000 visitors, who it is estimated by Visit- Scotland would contribute 14.3 million pounds to the wider Scottish economy, with the average international golfer thought to spend 1,790 pounds on each trip.
Now the remaining 450 clubs in Scotland are being urged to take part in phase two of the Drive It Home scheme to be launched next month.
Here's a link to the full story.
--Matty G.
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