Results: 301 - 310 of 566
Gear & Equipment

Ping to increase pink G20 donation

Ping announced today that it was changing its decision to donate five percent of the sales of a special limited edition version of Masters champion Bubba Watson's pink G20 driver to the golfer's "Bubba & Friends Drive...
Thursday, 4/12/2012 at 6:00PM
Gear & Equipment

Callaway's RAZR Fit now in 8 colors, your choice

The era of mass customization -- the idea that consumers can directly select the features they want on a new product -- has been creeping along for the last decade in golf, or at least...
Tuesday, 4/10/2012 at 2:46PM
Gear & Equipment

You can buy Bubba's driver--same color, too

There are clubs used by Masters champions that so capture the imagination of golfers it creates demand for the product. Ray Floyd's 5-wood, Jack Nicklaus' MacGregor Response ZT putter, Fred Couples' Ashworth shirts and Jose...
Tuesday, 4/10/2012 at 8:00AM
Gear & Equipment

Callaway sells Top-Flite to Dick's

At one time Top-Flite enjoyed one of the largest market shares in the golf ball category. Today, the brand was sold by Callaway Golf to Dick's Sporting Goods for $20 million in cash,  according to...
Wednesday, 4/4/2012 at 5:05PM
Gear & Equipment

Golf's "Social Network"

Time was--and it wasn't that long ago--when the marketing of golf equipment focused almost entirely on the technology of a product. In the early 1990s when that master marketer Ely Callaway started pushing his innovative...
Tuesday, 3/27/2012 at 12:27PM
Gear & Equipment

Can club fitting change your game? Our test needs you

When Golf Digest Senior Editor Matt Ginella recently tweeted "Can't believe I ever bought clubs without getting fitted. Which sounds like an ad, but it's just the facts," it was the kind of aha moment...
Friday, 3/23/2012 at 4:39PM
Gear & Equipment

Adams on TaylorMade deal: 'the best of both worlds'

When the news came across our desks today at 4 a.m. that TaylorMade was acquiring the long-time independent, self-made success story that is Adams Golf, much of the discussion centered on the bigger company expanding....
Monday, 3/19/2012 at 6:23PM
Gear & Equipment

Another take on Langer's high swing speed distance boost

Misinformation is a dangerous thing, and were it not possible that a misinformed opinion would unjustly shape an argument that already is more about heat than light, it would remain comical. Fortunately for all of...
Friday, 3/16/2012 at 3:22PM
Gear & Equipment

TaylorMade's Vincent explains hockey stick technology

More details are coming in about the new stick being developed by TaylorMade and hockey equipment manufacturer CCM. Already in use by a couple of NHL players, the RBZ stick will be introduced in June...
Wednesday, 3/14/2012 at 7:48AM
Gear & Equipment

TaylorMade getting into hockey technology

It's been noted by more than one golf observer that hockey players, when given the opportunity, tend to have naturally powerful golf swings. That may be a propos of nothing, but the link between the...
Tuesday, 3/13/2012 at 6:01PM
Results: 301 - 310 of 566
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