Results: 41 - 48 of 48
Golf Equipment / Bomb & Gouge

Revelation of the Day

What do golf consumers want? It's a never-ending battle between technology and the traditional. Right now, there's a sense that it's swinging back toward the traditional. One way to think about it: Tradition with a...
Tuesday, 10/20/2009 at 9:48PM
Golf Equipment / Bomb & Gouge

Hot List Summit Day 2: Say what?

MESQUITE, Nev. -- When a six-pack of scientists assembles to discuss technology, the conversation occasionally takes unexpected turns that are marginally off topic, but entirely worthy of discussion, often for their entertainment value alone. But...
Tuesday, 10/20/2009 at 9:12PM
Golf Equipment / Bomb & Gouge

Editor's Essay: The launch monitor doesn't lie

MESQUITE, Nev. -- After 30 years of playing golf, there are certain things you think you know about your game. Your average ball flight, your typical mis-hit and, obviously, how far you hit the ball....
Monday, 10/19/2009 at 9:03PM
Hot List Summit
Golf Equipment / Bomb & Gouge

Hot List Summit Day 1: A smart start

MESQUITE, Nev. -- A game that has evolved into one of brawn begins with brains, those in research and development departments at equipment companies that are attempting to test the limits of golf club design....
Monday, 10/19/2009 at 9:23AM
Golf Equipment / Bomb & Gouge

Editor's Essay: 'Era of aggregate incrementalism'

MESQUITE, Nev. -- Innovation in golf today is not measured in yards. It is measured in fractions of millimeters and even something called micro-inches. (For those of you whose lives are not research studies...
Monday, 10/19/2009 at 9:20AM
Golf Equipment / Bomb & Gouge

Revelation of the day

MESQUITE, Nev. -- Every attempt at a technological advancement in golf comes with a tradeoff of one kind or another. Today, it is how club engineers mitigate the effect of those tradeoffs that determines whether...
Monday, 10/19/2009 at 9:17AM
Golf Tours & News

Golf: Presidents Cup Preview: Cheat Sheet

Who should Fred Couples pair together the first two days at Harding Park? Mike Johnson does the U.S. captain's homework for him and offers some suggestions.
Golf Equipment / Bomb & Gouge

Of drivers and major winners

BOMB: Interesting debate at my club the other day. Two guys were debating the merits of the TaylorMade R9 and Nike SQ Dymo STR8-FIT drivers. By the way each was entrenched in their respective positions...
Thursday, 3/26/2009 at 2:57PM
Results: 41 - 48 of 48
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