At the elite level, it seems golf is increasingly becoming a power game. That’s all well and good when you have plenty of power to burn. For average golfers, though, power often isn’t so easy to come by. In fact, Cleveland Golf estimates that average golfers, particularly seniors and recreational players, may have swing speeds 15 or more miles per hour slower than the average on the PGA Tour (113 miles per hour).
One solution that’s been offered successfully in Japan for years is clubs with lighter than traditional overall weights. Most notable has been the XXIO brand of drivers launched by Dunlop Sports, which repeatedly have been that country’s top seller, pushing well below 290 grams in total weight. That’s a good 10 percent below the weight of many typical drivers played in the U.S.
Cleveland, whose parent company is Dunlop Sports, has been developing lighter overall weight golf clubs since the beginning of this decade with clubs like the original CG Black, a driver introduced in 2011 that weighed just 265 grams or about 60 grams lighter than some of the leading drivers in the game at the time. Now comes the new family of CG Black metalwoods and irons, all aimed at average golfers and all featuring an ultralight platform. It’s what Cleveland’s engineers call an emphasis on “increasing the average golfer’s ease of swing.”
Says Jeff Brunski, director of research and development at Cleveland Golf/Srixon, “We looked at the typical average golfer’s swing and ball-flight inefficiencies, and targeted our technologies specifically geared toward them.”
The new CG Black driver weighs five grams less than its predecessor, is the lightest driver on the market from a major company and features the concept of lower “swing MOI.” This refers to the moment of inertia of the entire club from head to the butt of the shaft. Instead of a measurement of how stable the club head is on an off-center hit, swing MOI is a theory having to do with how little resistance a particular club might have to being moved. For example, a sledgehammer might have a high swing MOI in that it requires more force to move it faster, but a 260-gram driver like the new CG Black might have a lower swing MOI, making it easier for those less skilled or strong to manipulate it. The concept of swing MOI was also front and center with the recent introduction by Wilson of its adjustable D200 SuperLight driver, which weighs just 268 grams.
The new CG Black ($350; 9, 10.5 and 12 degrees), which is not adjustable, features the lowest swing MOI of any 460cc driver in company history, and includes a Golf Pride Tour 25 grip that is less than half the weight (25 grams) of a typical rubber grip.
The CG Black line also includes a sub-300-gram family of fairway woods ($200; 15, 16.5, 18, 20, 23 degrees), which features a 24 percent lighter face that allows the weight to be distributed for higher clubhead stability at a lower total weight. The CG Black hybrids also are about 25 grams lighter than typical hybrids and come in a range of five lofts ($170; 17, 19, 21, 23 and 25 degrees).
Rounding out the new CG Black line is a mixed set of irons ($700) that includes hollow hybrid-like long irons with 1770 high-strength steel faces, two-piece middle irons with a high-strength steel face insert and traditional one-piece cavity back short irons. It features a center of gravity slightly farther back and lower than last year’s super game-improvement 588 Altitude irons.
The full line of CG Black clubs is scheduled to arrive in stores next week.