The Local Knowlege


Clean freaks will want to get behind State Apparel's new Kickstarter campaign

California-based State Apparel is trying to elevate the industry's standard for functional golf clothing by offering a unique addition to standard shirts and trousers: an integrated wipe that's layer into polos and pants to clean a golfer's clubs, balls and hands (and also off the clothes as well). Company officials believe their product blurs the line between apparel and equipment, and their goal is to crowd source $10,000 through Kickstarter to produce the line and re-define the way golfers use their clothes.


At first glance the clothes looks similar to other contemporary golf brands built around technical textiles that wick sweat, keep the body cool and stretch with your swing. The difference, however, is in the details. State Apparel's Competition shirt and trouser feature patent-pending, quick-dry wipe panels, concealed on the sides and sleeves of the shirt (see the black strip above) and the cuff and pockets of the pant (see photo below) so players can keep their hands, clubs and balls dry and clean, and their minds focused on the game at hand.


I'll be honest, this sounded like another golf gimmick at first, but after thinking about how many guys -- pros and plebes alike -- I see wiping their putters across their pant leg before they address their balls, maybe the State Apparel guys are on to something.

The styling feels on trend with what's going on in the menswear market on and off the course. State Apparel's line features extended placket polos in micro and solid designs, a flat-front trouser in two fits as well a quarter-zip layering piece and a small assortment of accessories. The majority of the collection is developed from the same type of performance polyester stretch fabrics that make up most of the technical golf market. With the addition of the concealed quick-dry wipe sections, it looks like the next logical step for the guy looking to get every possible edge out of his ensemble.

That said, even if some of the State Apparel duds may look and feel like other stuff on the market, minus the patent-pending details of course, company officials have developed a more localized approach to their business model. They credit their home state of California and San Francisco Bay Area, where they're located, in particular for shaping the value structure and integrity of their company and feel a responsibility to give back to their state and local communities that inspired the Sate Apparel project. This is why every stitch of State Apparel is made in California.

"The apparel world is seemingly ruled by globalization, but we think there's a consumer trend towards socially conscious products," said State Apparel founder Jason Yip. "For the growing number of savvy consumers, purchasing decisions range from product origin, authenticity, individuality, eco-impact and social responsibility. As this trend makes its way to the golf industry, we think it will resonate with golf consumers & that our brand will be uniquely positioned to satisfy their needs." (Taken from Kickstarter detail page)

And State Apparel's approach to community connection didn't stop with production. During his proof-of-concept period, Yip used his first batch of shirts and pants to outfit top high school golf programs in the area, testing them and getting feedback from real players in competition. In an age when everyone loves to talk about "growing the game," reaching out to young golfers and giving them the agency to effect change in a local golf project seems like one of the most exciting and authentic outreach ideas I've heard of in a while.


There's no doubt that apparel, not to mention shoes in particular, are being marketed more and more as equipment as opposed to clothing. State Apparel is attempting to push that envelope even further by integrating elements that have always been a part of the game into your wardrobe. They are a start up company with a Sillicon Valley DNA and an authentic connection to their local community.

The State Apparel Kickstarter launches Monday. You can check it out here.


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News & Tours

Kids buying jerseys of their favorite college golfer could be a thing some day

BRADENTON, FLA. -- How do you know that the stature of college golf is on the rise? When Nike announces it has designed specially made uniforms for several schools competing at the NCAA Championship.

During Friday's first and Monday's fourth round of stroke play at The Concession G.C., eight programs with sponsorship ties to Nike -- Duke, Stanford, Oregon, USC, Oklahoma, Washington, Georgia and Vanderbilt -- will wear new uniforms customized to the individual school. Each uniform will have the school logo and branding along with numbers individually picked by each golfer. The number blocking for each school borrows from the same pattern as their football program.


Stanford men's coach Conrad Ray said he first heard the idea being tossed around by Nike officials roughly a year ago. In part it stems from the NCAA Championship being televised on Golf Channel. Having the specially made uniforms with numbers on them can assist announcers (not to mention viewers) in keeping track of various players on the course.

Additionally, Nike itself was looking for a better way to take advantage of its sponsorship of various golf programs. By creating unique designs for each school that stand out from traditional golf shirts, Nike can use the jerseys to capitalize on them. 

Five women's programs wore similarly specially made uniforms during this week's NCAA Women's Championship, including the team champion, Stanford.

"Our team is so excited about actually having a jersey," said Washington head coach Matt Thurmond. "They loved picking their number, and it was fun to reveal them to the team. We are athletes. Athletes have jerseys. Maybe in a couple years the kids back home will be buying the jerseys of our top players and wearing them when they play, wanting to be like them."

That's when we'll know college golf has truly arrived.


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Think Lululemon is just a women's apparel brand? Don't tell PGA Tour caddies

Tour players are typically the ones influencing golf fashion. The team at Lululemon, however, has tour caddies to thank for the growing popularly of its men's apparel line.

The company most commonly associated with women's athletic wear (ask your wife or girl friend, they'll know the name) expanded into men's products a few years ago, starting with underwear before venturing into shorts, pants and polos. Using moisture-wicking materials with stretch fabric and flat-seam construction, the company created comfortable products, particularly for those who do a lot of walking in warm weather -- the general working conditions for tour caddies.

Word spread among loopers -- Scott Vail, caddie for Brandt Snedeker, is a convert -- about the products. Suffice it to say, the performance of the clothes offset any potential anxiety of Lululemon being "just for women."


The ABC pants ($125 in five colors) come in a five-pocket design with an easy access pocket for your cellphone, as do the ABC shorts ($78 in six colors). The Union Polo shirt ($78) is anti-microbial and offers UVA protection.


Interested in more stories on apparel? Signup to receive Golf Digest Stix, a weekly digital magazine that offers the latest news, new product introductions and behind-the-scenes looks at all things fashion.


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Yes, there is such a thing as golf performance underwear

If the phrase "golf performance underwear" causes you to snicker, get in line. The folks at 2UNDR, which launched a collection of athletically engineered briefs this year, have heard all the double-entendres you can imagine—and even use a few in their marketing—with some playful hashtags on social media (#assetmanagement).

loop-stix-2undr-packaging-560.jpgBefore writing them off, however, they ask you to try a pair to see what they're talking about. We did, and were impressed. All four 2UNDR styles are designed to increase comfort (thanks to what the company calls the Joey Pouch) and decrease unwanted skin contact, particularly in warmer weather conditions.

loop-stix-2-under-boxer-300.jpgThe DayShift is the core cotton product, and the SwingShift ($24.95 each) is made with a rayon-blend material. The GearShift and PowerShift ($29.95) are compression-style underwear that use Garmatex fabric to wick away sweat and decrease temperatures by 3 to 6 degrees.

Part of the proceeds from specialty models will go to cancer research.

Interested in more stories on apparel? Signup to receive Golf Digestix, a weekly digital magazine that offers the latest news, new product introductions and behind-the-scenes looks at all things fashion.


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Looking for new pants? Follow the trend on tour and go to the matte

So far in 2015 we've seen two trouser trends worth working into your own game. The first is the white trouser, and the second is the matte-finish trouser.

Unlike with your standard wool or cotton trousers, matte-finished fabrics, either through treatment, washing or the shape of the fiber, come across with less of the high/low color disparity that give traditional fabrics their sense of depth and luster. And while flat and dull often denotes tired and old (relax Grandpa, I'm talking trousers here), the finish feels pretty contemporary these days.

Brands from all over the golf's spectrum, including Nike, Under Armour, Travis Mathew, have started pairing matte-finish trousers with their polos for subtle style upgrades to standard looks. We're all for the move, both on and off the course.

Here's how to work this look into your wardrobe.

1. Some of the big brands are starting to use high-intensity pop colors and neons to accent their outfits. If you dig the style but are still figuring out how to wear it, use the flatter-finish trouser to balance out the high-voltage colors in your shirt or shoes.


2. Classic cotton or wool trousers can look a little awkward with today's sneaker-style golf shoes, but matte-finish bottoms can strike the best balance between sartorial and sporty. If you've transitioned away from traditional spikes, try taking the next step with a five-pocket trouser with a matte look.


3. Similarly, these flat-feeling pants tend to look better with non-conventional belts. Give your workhorse leather strap a rest and pick up nylon or braided belt with some cool hardware to keep your contemporary vibe going strong from the waist down.


4. Finally, re-focus your fit. Buying a new pair of pants is a great time to recalibrate the way your pants fit. Make sure, no matter what trouser you try out, you cut down on the excess fabric in the seat, thigh and leg, and that the bottoms come to rest right on top of your shoes. This likley means you'll need to have your pants altered slightly; trust us, $20 to a tailor is well worth looking and feeling your best.

If you feel like adding some subtle upgrades to your wardrobe, pick up a pair of matte-finish pants and don't hesitate to put them into play on and off the course this season.

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Lacoste has some surefire fall looks with its City Golf collection

Lacoste recently launched City Golf, a capsule collection of classic golf styles in a focused assortment of sharp shades meant to reflect a cool and clean metropolitan aesthetic.

Take or leave the design inspiration for what you will, the men's and women's city golf collections -- built on a few polos, a couple of knitwear pieces and some bottoms -- feel like a surefire fall kit that you can rotate on and off the course all season long. The simple, solid selection is coordinated to work with each piece in the collection, but all the Lacoste looks in the City capsule should pair perfectly with your favorite fall go-tos, too. The smart, sophisticated styles check all the necessary basic boxes, yet small detail updates and interesting fabrics elevate this concept to a cut above your standard gear.

Check out some of our favorite men's and women's pieces below, all available at

Navy Micro Print Polo
, $120


Light Gray Honeycomb Open Weave Polo with Stand Up Collar, $120


Navy Print Banded Sweater, $250


Gray/Blue Knit Trouser, $175


Tan Merino Turtle Neck
, $150


Burgundy Long Placket Polo, $89.50


Charcoal A-Line Sweater Skirt, $125


Navy Padded Puffer Vest, $295


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Game improvement: Changing the pace with your polos

By Alex Holmes

No matter who you are, chances are you've got some gear in your game that could use an update. While we don't advise retooling everything at once, trading up a few staples at a time is the ticket to solid style. Each week we'll pull a dud from the dark depths of every man's collection and suggest a simple substitute. Check your nostalgia at the door -- it's time for your tune up.

By now you've probably amassed a mountain of pique polos in every size, shape and color. So many, in fact that you could probably live out your last days on the links without picking up another. If you are, however, open to a little change of pace in your polos might I suggest this sartorial set up.


H&M Silk Blend Polo, $29.95

You see, the term polo is just a design descriptor and has nothing to do with what the shirt is made from. Sure, 99 percent of the market consists of banded-sleeve cotton piques, but I've encountered all sorts of styles in everything from cotton to cashmere.

No matter how swaggy your style, a lot of these finer fabrics make for quite the pricey polo. That is until now. As silly as it sounds to a golfer, the polo has become quite the trendy silhouette this season and retailers, from low-end to lux, are rolling out all sorts of these short sleeves by the busload. This silk blend stunner from H&M is my winner by far. Wear an undershirt wherever you decide to play in your polo, but aside from that, standard style rules apply. This season, add some sartorial swagger to your game with this silk blend polo and show the rest of your foursome how to suit up in style.

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Game improvement: Recharge your whites

By Alex Holmes

No matter who you are, chances are you've got some gear in your game that could use an update. While we don't advise retooling everything at once, trading up a few staples at a time is the ticket to solid style. Each week we'll pull a dud from the dark depths of every man's collection and suggest a simple substitute. Check your nostalgia at the door -- it's time for your tune up.

Deep into the heart of summer and a few weeks removed from Wimbledon, I figured it was high time to address summer's most suitable shade -- white. Weather you're on the beach, the boat or the back nine, there are a ton of great white options to take you through the summer in style. 

The rules? They're aren't many -- depending on what your wearing white will go with pretty much anything. (Just watch out for red wine and red lips and you should be in the clear.)

Check out some of our summer staples and re-charge your whites for the last leg of the season.

Uniqlo Extended Placket Polo, $29.90

loop-Uniqlo-White-Polo-Extended-518.jpgIf you've been following the style content on the Loop you know we love ourselves some Uniqlo, and this polo's yet another reason why. You can never go wrong with well-priced, well-fitting basics with just the right amount of detail. This white polo is the only one you'll need to wear this summer.

Levis White 501, $68

loop-Levis-White-501-518.jpgWearing white is one of the easiest ways to dress up your denim. Wear these with a simple stripe shirt and a navy blazer and you've got casual Friday nailed through September. **The whole "no white after Labor Day" thing was made up by somebody's mom. Wear it right and white can last you through winter.

Patrik Ervell White Club Collar Oxford, $110

loop-Patrik-Ervell-White-Oxford-518.jpgA white oxford shirt is one of most integral pieces in a man's wardrobe. If your current one is starting to muffin top a bit out of your trousers, it's time for an update. The club collar and button pocket offers just the right amount of interest in this menswear mainstay.

RLX Cypress Tech Bermuda, $79.50

loop-RLX-Cypress-Short-518.jpgThe only issue with white is that it will show off even the smallest dirt and divot stains. The polyester tech shorts from RLX look sharp but more importantly will continue to look that way wash after wash after wash.

Me Undies, $20

loop-Me-Undies-518.jpgSave the fundies for valentines day and keep the undergarments light and white for summer. Me Undies is a new start up that sends you fresh basics made from organic fibers on subscription every other month.

Take a peak in your closet and figure out which of your whites are in need of an upgrade and start working your new gear into your game on and off the course this season.

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Game improvement: Why micro-print shirts can have a macro impact on your style

By Alex Holmes

No matter who you are, chances are you've got some gear in your game that could use an update. While we don't advise retooling everything at once, trading up a few staples at a time is the ticket to solid style. Each week we'll pull a dud from the dark depths of every man's collection and suggest a simple substitute. Check your nostalgia at the door -- it's time for your tune up.

If you're looking to make a strong style statement but aren't quite sure how to pull off the pattern-and-color look like Ryo Ishikawa and Rickie Fowler, we have a suggestion for you: try adding a micro pattern to your wardrobe.

These small designs wear just like solids and have been all over the market for the past few seasons. From 20 yards out you'll look just like the rest of your foursome but upon closer review your style will subtly stand on its own. Start with some easy dots then don't be afraid to elevate your game to mini prints and designs.

This summer, pick up a different kind of polo and work some micro moves into your game.

loop-Fred-Perry-Micro-Dot-Polo-v2-518.jpgWhite Fred Perry Micro Spot, $110

loop-lyleandscott-houndstooth-polo-518.jpgGreen Lyle and Scott Houndstooth, $130

loop-uniqlo-pink-pindot-518.jpgPink Uniqlo Micro Dot, $23

loop-Lacoste-micro-print-518.jpgBlack White Lacoste Micro Camo Print, $115

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If you're going to go all red, white and blue for the Fourth of July, do it with style

By Alex Holmes

The Fourth of July is right around the corner, and it's time to break out your red, white and blues. While we're all in favor of patriotic partying, there are better ways than others to strut your stars and stripes.

In other words, the goal is not to look like this guy.


Photo from

Instead, follow some of the ideas below and you'll be set for your July 4 foursomes.


RLX Engineered Stripe
The engineered stripe is on trend this season, and the shirt looks like a smart way to channel some patriotism without going full on flag. 


Uniqlo Navy Dry Stretch Trouser
I'm a firm believer that whatever themed occasion you are outfitting yourself for you should be able to break the pieces down and have them make sense with the rest of your closet, no matter the time of year you wear them. The Dry Stretch Trouser was designed in collaboration with Adam Scott to accommodate all your golfing needs. It's also a well-fitting basic that you can wear throughout the year.

loop-Beltology-518.jpgBeltology Navy Braided Belt
Forget about the color of your shoes and hat and make sure to match your belt to either your shirt or trousers. The lack of contrast through your middle is slimming, and it is a more subdued way to tie your outfit together. Again, this is a standard casual piece that will work with shorts or jeans, at the office or around on the weekend. 


Ping Red Golf Hat
The red hat tops off your star-spangled style while protecting your face from the sun. I'm feeling the slightly alternative vibe with the asymmetrical logo.


True Linkswear White True Lyt Dry
One of the most comfortable shoes in golf continues to develop with more offerings each season. The True Lyt Dry is another one of the company's tour-level shoes featuring its signature wide toe box and zero toe-heel drop.

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