Rory's may be more valuable -- at least in Nike's eyes -- but his has been bogged down with numerous off-course incidents in the past year. Rickie, by contrast, has maintained and grown his brand despite a lack of relative success on the course.
Related: Rickie's strategy for a Sunday comebackHat
Rickie's flatbrim was so cool that even Rory switched to a new lid. Surely that's enough by itself to give Rickie the edge here.
Rickie's been in some good ones, but Rory has starred in commercials featuring, among others, English soccer star Wayne Rooney and a trash-talking golf robot. Tough to beat that.
Rickie has about 1.2 million fewer followers, but tweets more often. Plus, Fowler always posts fun pictures and videos on his Instagram that makes us feel like we're part of the party. But Rory's picture of himself Dufnering last year helped make that joke go viral. This one's too close to call.
Props to Rory for coordinating some tough colors sometimes. Rickie, though, has become iconic within golf by sticking with the straight Sunday orange.
Fowler's got the Justin Bieber thing going, but Rory has some pretty powerful curls. Rickie did this to his hair as a junior golfer in 2006, which was fun, but let's be real: neither of these follicles deserve to lose.
Rory has a dog on his clubs, and Rickie Fowler has a hat. A dog would totally destroy a hat in a fight. Look it up.
You really think we'd actually choose between two toddlers? Really? Everybody's beautiful in our eyes.
RORY: 4RICKIE: 3