"It's a show about finding these hidden gems and the discovery of the human spirit in golf," Coleman said. "It's really an extension of the website and drawing people into the game. And it will be fun for people to see Steve in a new light." "My team loves golf so much that we decided to do this show and focus on other people that love it so much, and why do they love it so much," Elkington, a 10-time PGA Tour winner, said. "That's what 'The Rural Golfer' is. We just want to go to these everyday places that unveil the love of the game and get right down to the heart of it and what lengths they'll go to in order to achieve it. And the stories that come out of that are amazing."