Players often finish majors upset about missed opportunities, but rarely is it the winner -- or more specifically, his sponsors -- doing the missing. From a marketing perspective, that's what happened with Martin Kaymer.
Despite having deals with TaylorMade, Hugo Boss, SAP and Rolex, Kaymer is the first U.S. Open champ in decades to carry a bag free of sponsors' logos (the sunflower was a tribute to his late mother, Rina, who died of cancer in 2008). Had one been on the bag, it could have paid off handsomely. Eric Wright, president/executive director of research at Joyce Julius & Associates, which studies sponsorship value, estimates Kaymer's in-broadcast exposure during the final round alone was worth "in the range of $600,000 to $1 million."
Without a bag sponsor all year, Kaymer might not remain that way for long. His agent, Johan Elliot of Sportyard, predicts a sponsor could sign on "in-the-not-so-distant future."Follow @MikeStachura