Nothing seems to get golfers' attention more than hitting it longer off the tee. The driver remains the most sought-after purchase, but new research on serious golfers' attitudes from Golf Datatech suggests they're not buying everything.
More than half (55 percent) say they wait until a driver is less than the original price, is deeply discounted or is in close-out. Conflicting with this is the idea that 96 percent believe custom-fitting is at least somewhat helpful, though discounted drivers are rarely custom-fit.
As for what they're looking for, the research showed 54 percent preferred a "straighter" driver to one that offered "more distance," a trend that was true across all handicaps. Still, 61 percent say they found manufacturers' distance claims believable, which might explain why for the seventh straight survey more than 50 percent of golfers say they planned to buy a driver within the next 12 months.
Photo: J.D. Cuban
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