It's not just apparel companies that pay close attention to what their tour pros will look like when playing in this week's Masters. Equipment companies also frequently get into the act with special gear "inspired" by the year's first major -- and then frequently offering versions of it at retail.
Callaway is celebrating the 50th anniversary of Arnold Palmer's fourth and final Masters win -- if you have one of three players in history to win four or more green jackets on your staff, you would celebrate, too -- by issuing a handful of specialized products. The centerpiece is a limited-edition version of its Hyper Lite 5 stand bag (shown). Note the distinctive green and yellow colors, the crown, and the trademark Palmer umbrella on the zippers. The stand bag is available at Dick's Sporting Goods and Golf Galaxy.
Similarly, Cobra is selling a green version of its Bio Cell driver and has special staff bags ready for its three players in the field: Rickie Fowler, Ian Poulter and Jonas Blixt. Through a Twitter trivia contest, Cobra and parent company Puma are giving away one of each of the bags this week, as well as Graham DeLaet's Friday Puma outfit and three Bio Cell drivers.
Even if you don't win, you can still be part of the company's Masters look. Puma is offering a limited-edition headcover with the "cat patch" hat design ($40).