The Local Knowlege


Apparel-maker Criquet is making noise with its 'high-performance' shirts

By Marty Hackel

A tongue-in-cheek tagline "high-performance shirts for the 19th hole" speaks to the mind-set of apparel-maker Criquet.

Founders Billy Nachman and Hobson Brown were drawn to vintage cotton polos their grandfathers wore and spotted what they considered a niche between "performance" and "everyday" golfwear when they started in 2010.

NewStuff-Criquet-red.jpgMade of certified organic cotton, Criquet polos (starting at $75) have removable collar stays and feature a slot pocket to hold a tee or pencil. Button-down shirts (starting at $85) also have the slot pocket, as well as what the company calls "the Bendle Sleeve," an extra layer of fabric strategically positioned at the shirt bottom to twist off the bottle top of the owner's favorite beverage.

NewStuff-Criquet-green.jpg Even their new showroom -- the Criquet Clubhouse in Austin -- conveys this "every man" theme. With tributes to Caddyshack abound, the store features HD televisions, a bbq pit and a soon-to-be driving net in the backyard for hosting major-viewing parties.

With a nod to the past and a hope of a more sustainable, stylish future, Criquet is not your grandfather's shirt. It's the one he would've proudly passed down to you.