Remember the early 2000s when the Lady Precept gained favor among men who found the soft, low-compression ball worked well for them, too? Since then manufacturers have tried designing balls with monikers more suitable for guys but with the same design principles.
The latest is Callaway's Super Soft, which has a startlingly low ball compression (38!) that the company says comes close to the USGA limit on initial velocity thanks to a large 1.595-inch core and soft ionomer cover.
Still, there are challenges to designing such a ball. "The more soft you make it, the harder it is to make it resilient," says Dave Bartels, Callaway senior director of golf ball R&D. The company found the balance by manipulating the core composition and using the ionomer cover, which also improved the feel around the green.