By Keely Levins
ORLANDO -- Voice Caddie, like many other companies, is making a launch monitor. The Swing Caddie SC100 will be on sale starting in March. Here's why it matters:
1. The SC100 doesn't cost a billion dollars. When I'm looking at techy products such as simulators and launch monitors, I'm always wary of the price. There's a ton of very cool stuff out there that is very much out of the average person's price range. Swing Caddie SC100 is not one of those products: It's going to retail at a manufacturer approved price of $269.
2. It looks cool. There's nothing boxy or boring about this piece of equipment. It's simple, sleek, and kind of looks like a big iPhone. You can hold it in your hand without a problem, making it easy to pick up and look at your stats, and easy to carry in your bag on the way to a range session.
3. You're given stats you understand. As minimalist as it is in looks, it's equally minimalist in the stats it gives you - and that's a good thing. Too much information can be overwhelming and end up being more of a hindrance than a help. Set the SC100 up four to five feet directly behind your ball (it has a built in stand) and hit your shot. The SC100 gives you carry distance, swing speed, ball speed, and smash factor. These are all stats the average golfer can understand and use; nothing extra, nothing unnecessary. As with any company new to launch monitors, we're going to have to wait and see if they'll earn their place by being accurate.