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The Loop

The secret ingredient in Bridgestone's new golf ball

January 21, 2014

At last fall's Presidents Cup, Brandt Snedeker and Matt Kuchar each put a prototype Bridgestone B330 ball in play. Details were scarce at the time, but now we know what the secret ingredient was: water.

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That's right, H2O.

In each of the company's four new offerings (Tour B330, Tour B330S, Tour B330RX and Tour B330RXS--all $45 a dozen), water was added during formulation to enhance the gradation of the core. That is, it's softer near the center and as much as 30 percent firmer on the outer regions to reduce spin off the driver.

The B330 and 330S are four-piece construction while the 330RX and RXS are three-piece. Each has a urethane cover and what the company calls a "Hydro Core."