ORLANDO -- IOMIC grips have made inroads on the professional level -- the company claims 30 percent of the LPGA uses its product, headlined by Karrie Webb. But now, you can find the colorful grips in the hands of junior players.
On Tuesday at the PGA Merchandise Show's Demo Day, IOMIC debuted its new junior line. These grips are smaller in diameter than any other grip IOMIC offers, giving younger players and their smaller fingers the chance to hold the club properly. The grips feature the company's signature IOMAX technology -- which allows them to have a certain level of tack, but still be soft, water resistant and durable.
Why the new push into the junior golfer market? Because these players are watching the tours and want to use the same gear that the pros are playing. It's a solid sentiment, and it's always good to see more companies getting involved in junior golf. Considering these grips come in so many different (and bright) colors, we're guessing juniors are going to be pretty happy about them, too.